How to Create Video with Impact

(This is the transcript from our new video so it may not read as well as a normal blog post would)

How do you create videos with impact for YouTube, for Vimeo, for your website that grab people’s attention and get them to watch what you’re saying? Well, in this video, we’re going to cover how do you open a video, trailing your points, enthusiasm, and how do you close for action.

So first off, how do you open a video? Well how do James Bond movies start? They start with the action. You jump straight into the middle of the action and then they come out to the music and the opening credits. If they did it the other way around with the boring stuff at the start, you would be talking to your friend, you’d be texting and waiting for the real action to start.

The only way to get your audience to pay attention is to start in the thick of the action. So if you’re creating videos for Vimeo or YouTube, you need to start in the thick of the action with a question, with a story, with your most important point to get people excited and listening to you.

I’m really excited that you’re watching our YouTube video. Thank you for tuning in. I think you’re going to like it.

I see so many videos on YouTube where the person seems to have all charisma and energy stripped from them the moment the camera gets turned on them. It is your enthusiasm and your energy that’s transmitted to your audience through the camera that gets them excited and wanting to listen to you. For every person that you’re too enthusiastic for, there’s 10 that you turn off by not being enthusiastic enough. So do something to get the energy going and get yourself in a state of enthusiasm and excitement. I don’t want to see any of your videos where you stand there and go I’ve got an exciting business.

Nothing kills your videos more than poor quality sound. It’s amazing, people will put up with badly lit picture, they’ll put up with grainy images, they’ll put up with so much on the picture. But if the sound is off, if there’s echo, if there’s ringing, if there’s poor quality sound, people will switch off in an instant.

If there’s one thing I suggest you work on, it’s not the lighting, it’s not the background, it’s the sound. Make sure you’ve got a decent mic that records what you’re doing and make sure the sound is perfect. Nothing kills video quicker than poor quality sound.

My last and closing thought for you is have fun with this stuff. The most important thing is for you to have fun. The more fun you have creating the videos for your audience, the more fun your audience will have watching your videos. And that’s what’s going to keep them engaged, keep them listening, and getting them buying in to your brand.

My challenge to you is to go out and create a video. It doesn’t have to take long. Set up the camera, get out the iPhone, have a powerful start, tell people what’s coming next, have clear sound, and close with an action. And please, put the link to that video that you create below and we’ll get into a conversation with you. We’ll have a look at the video, we’ll help you with it. And we’d love to see what you create. So our challenge is get a video out there. Start doing it straight away.