This is the transcript from our new video so it may not read as well as a normal blog post would.
Hi there. Many businesses are feeling overwhelmed by the constant changes on Facebook and are finding it challenging to properly reach their fans. If this is you, then don’t worry. You’re not alone. Today I’ll be talking you through the Facebook business page mistakes, top five.
Number one, ignoring comments from your fans. Customers are posting a lot to Facebook business pages when they want to communicate with a brand. Whether this is a complaint, a negative comment, a question, or a positive comment, you need to be making sure that you’re responding to them. Remember, don’t argue with your fans or delete negative comments, otherwise this will come back and bite you. Unless it’s a spammer, of course. You need to be deleting those spam comments.
Number two, overuse of promotional posts. Time after time I see companies overpromoting themselves, especially e-commerce companies pushing out their products. The Facebook algorithm actually changed in January 2015, to reduce the amount your promotional posts are shown. So if your Facebook strategy is based purely on pushing out promotional posts, then you really need to review this and mix up your content.
Posting too often or seldom. Posting too often can really frustrate your target audience and may cause them to actually unlike your page. And vice versa, if you’re not posting enough, then your customers will just forget about your existence online. The recommended amount of times to actually post is about once a day.
Number four, not creating differentiation. Are you articulating what sets your business apart from your competitors? If not, why not? Most people tend to use a tactic called Me Too Marketing, which is where they will mimic their competitors’ posts. Whilst this might work in the short term, you really need to be thinking about long term on how to set yourself apart from your competitors, whether it’s pushing out your USP or just mixing up that content.
Number five, using only the Boost button for paid advertising. Facebook really does encourage you to use the Boost button at every opportunity, and it can be very addictive to use. It’s very good to amplify your content that has done well, but it does have its limitations. Always take into consideration the Ads Manager and Power Editor tool, which gives you the options of that granular targeting, placement and bidding, which may help to promote your content a whole lot better. So think about your Facebook strategy in terms of paid posts before you hit that Boost button.
So there we have it. Those are my top five Facebook business page mistakes. Not every Facebook mistake will be fatal, but most can cause a loss of momentum or opportunity.
So thanks for watching. For more information, please visit Koozai.com or visit any of the social profiles at the end of this video.