2015: The year of Mobile SEO
Background

2015: Year of the Mobile?

SEO Blog, Mobile Search 18th Mar 2015

Hi. Is 2015 finally the year of the mobile? Well, for search engines it’s certainly starting to look that way.

Back in late November 2014, Google introduced something called mobile-friendly labels. Mobile-friendly labels appear in mobile search and results pages on results that have websites optimised for mobile use.

So why should we care about optimising our websites for mobile use? Well, there are two main reasons. Firstly, user experience. If a user visits a website and it’s not optimised for the device they’re using — in this scenario a mobile device — they’re more likely to leave and go to a competitor’s website. But if they go to a website that is optimised for that device, they’re more likely to stay for longer, which increase the likeliness of them converting.

Secondly, ranking benefits, recently Google announced that sites that are optimised for mobile use will receive significant ranking benefits as of April the 21st (2015). So there is still time to prepare your websites. This is clearly showing that Google is starting to take a bigger focus on the mobile user, and they are starting to realise the importance of mobile searches.

So how do we get a mobile optimised website? Well, minimal use of unsupported software on mobile, so this can be Adobe Flash.

Correctly sized text. So you don’t want a user to go to your website and have to zoom in to read your content, because if this is the case, then it’s clearly not optimised for mobile use.

Spaced links. You want to make sure there’s enough room between each link so the user can click on it without having to click on multiple links at the same time.

And lastly, responsive design. You want your website to respond to different size windows, so obviously with different devices and different phones they have different size screens. You want your websites to adapt to these different size screens.

If you tick all these boxes, you’re likely to get this mobile-friendly label. You’re also likely to increase a user’s experience, which in the end will result in a ranking benefit come April 21st (2015).

That’s the end of my video. If you need any more information, please get in contact. Follow me on twitter @LukeTheMono. Thanks for watching.

1 Comment

What do you think?

Latest Videos

Aspect Ratio Fix

Stacey Cavagnetto

How To Write Better Blog Content

Play
Aspect Ratio Fix

Kelly-Anne Crean

How to use the TRIM function in Excel

Play

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?

Free Digital Marketing Audit

Are you a UK business that needs some expert help to uncover what’s holding your digital marketing back? Let us show you for free!

Questions?

Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.

Map of Hampshire Digital Marketing Agency
Hampshire Digital Marketing Agency
Merlin House 4 Meteor Way Lee-on-the-Solent, PO13 9FU, UK
Map of Lancashire Digital Marketing Agency
Lancashire Digital Marketing Agency
Cotton Court Business Centre Church Street, Preston Lancashire, PR1 3BY, UK
Map of London Digital Marketing Agency
London Digital Marketing Agency
Albert House 256 - 260 Old Street London, EC1V 9DD, UK

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross