(This is the transcript from our new video so it may not read as well as a normal blog post would)
Hi, I’m Holly and today I’ll be talking about the upcoming change to the way Google Chrome views HTTP sites. At some point in January they’ll start flagging HTTP sites’ pages as insecure.
This change will be rolled out in stages. But what could this mean for you? If you have a HTTP site, users will soon receive warnings to say that the data they’re accessing is insecure. This will happen on pages that have passwords or information fields that need to be filled in, but later updates will say that entire sites need to be flagged.
The “S” from HTTPS stands for secure, and, as suggested, migrating your site from HTTP to HTTPS makes your site and the data within it secure. It’s a great positive trust signal, and as evidence has shown site speed can improve, altogether adding value to your site.
Google is most likely introducing these changes to encourage more sites to use encryption and to also protect users. This is a move that will benefit us all, so make sure you migrate your site from HTTP to HTTPS to avoid warnings and repercussions but to also improve your site overall.
If you’ve got any questions about what I’ve been talking about today, just comment below and I’ll get back to you soon.
Hi,
How long has your site been encrypted?
Have you noticed any changes in ranking after moving to HTTPS?
If so, did they “restore” after a while?
Answers much appreciated :-)
Hi Magnus,
Cat here – thank you for your comment. The Koozai site has been encrypted for just over a year. We chose to migrate over the Christmas break so that any fluctuations in rankings would adjust by the time we returned to the office in the new year. We’re yet to see any noticeable ranking improvements from the HTTPS migration, however, this wasn’t our main reason for making the change.
Migrating to HTTPS mostly benefits the site from a user perspective; improving site security and therefore trust signals for the user.
We hope this helps and do let me know if you have any further questions.
Thanks,
Cat
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