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Using Answer The Public For Quick & Effective Content Ideas

Marketing Strategy, Quick Vids 20th Jan 2021

(This is the transcript from our new video so it may not read as well as a normal blog post would)

Hi, I’m Stacey, Content Marketing Executive at Koozai. And today’s video is a quick rundown of using Answer The Public. Why it’s a great tool to help inspire new content ideas. So, answerthepublic.com is a free tool to some extent. You get a few free searches every day. And if you want to use it more, you’ll have to go Pro. So if you want to keep it free, you need to have a little think about what topics you want to enter. The tool itself will help you to see what people have been searching for on Google so you can explore some of the main topics and queries in order to help you devise some effective content for your audience. So, it can be easier to use, once you’ve decided on a topic that’s relevant to your business, pop it in the search bar ensuring that your audience location is correct. This will then populate with a collection of search data. Depending on the popularity of your topic, you will see more or less information. But even on the free version, it splits the data across questions, prepositions, comparisons, and alphabeticals. So you can sift through all of this data to see which user queries you can answer on your website. This will then help with optimizing your site’s content but it will also save you time from writing content just for the sake of it. You can download the content up here or just simply take it from their browser. Thanks for listening.

Stacey Cavagnetto

Content & PR Lead

You’ll find Stacey shooting hoops on the netball court, that is if she’s not binge watching something on Netflix. She likes to keep herself on her toes, whether it’s from 15 years of ballet, or terrifying herself with a horror movie. Not that any of that would keep her from sleeping; she relates strongly to the ever-drowsy Koala as she’s a big fan of snoozing.

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