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How To Create Your First Standard Display Network Campaign

PPC Blog, Display Advertising, PPC Blog 12th Aug 2020

(This is the transcript from our new video so it may not read as well as a normal blog post would)

 

Hi, in this video, I would like to show you how to create your First Standard Display Network Campaign. So to create your first network campaign, you need to log into Google Ad Account and proceeds to create a new campaign with one of the two buttons. Then we proceed to choose the target. For the purpose of the blog article, we decide on the campaign without using any hints about the goal to have the whole set of options. Next step to choose the campaign type and this subtype. We gonna have set up the Standard Display Campaign today, therefore I choose the middle option. When you choose all the settings then press Continue. So in the next stage, we enter the name of our campaign, we set the geographic location and the language. As the next step, we will choose the bidding options. There is many of bidding type Google Display Campaign can offer us. If we set the campaign for the first time I suggest to select the bidding strategy manually. And to pick between manual CPC so you can set up your own cost per click and have full control over the bid. Or if there is new product for example, I would like to advertise to the brand new audience. I will choose the viewable CPM strategy to pay for every thousand impression. Moving down we’ll see the field we would like to enter our daily budget, we’d like to spend in our campaign. We also notice at the very bottom the button that is used to display additional settings. After clicking the additional setting button, we’ll get the various options that will allow us to refine and implement the following settings, as scheduled to appear selection of devices, which our ad can display the period with the campaign is to start and end the specific dates for this activity. We can exclude the content if we don’t want ads to appear. We can limit the number of the times the ads will be seen by the user. We can set up the confession settings and dynamic settings if you want to set up dynamic ads as well. When we finish with additional settings, the next stage is to create the ad group name. Next we’ll choose the audience who would like to target our ads the content to which the ad should appear, and the extension of the targeting branch and we proceed. The next step we would like to establish the CPC for our newly created ad group into CPM based model. We determine the maximum amount we want to pay for thousands of view use of our ads. And then the next stage, we will create our first ad. So to create ad we must have some image files with the dedicated dimensions, which are required by the law. You can also use the stock image if there’s any. All images in the middle are to use. If we use any images in our previous campaign. So it’s important that our logo or any other images we’re using they’re specified by Google dimensions to the property, Ciao. So next stage we’ll have the headline. It’s always good to add more than one request which really WordPress follow campaign. So at the short headline long headline description also the finer logo and the business name. On the right, we can see how the campaign will look on devices, different devices and different parts of the websites where our ad will be shown. When we finish updating our headlines, descriptions, and all the information, then we have to press the button to create the campaign. And our campaign is set and completed.

Daria Kolowca

Daria’s perfect day would be flicking through LPs to find her 80s favourites, playing with her cats or watching a classic movie. Rewind 15 years though, before her move to the UK, and you’ll have found her as the face of Poland’s LGBTQ+ movement, giving interviews, appearing on posters and organising Warsaw’s LGBT Movie Festival.

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