Driving Loyalty and Advocacy with Paid Media

This video was a whiteboard takeover of the one and only Moz and the original video and transcript can be found here.

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Back in November, I had the pleasure of being able to go along to the Moz Head Office in Seattle and film a Whiteboard Friday video. What a thing to cross off the bucket list. We wanted to make sure that the Koozai audience got to see the video too so we have made a copy and popped it on Koozai TV for your viewing.

This Whiteboard Friday edition focuses very heavily on how you can use Paid Media (mainly Google AdWords and Bing) to drive more loyal customers and in turn get those customers to become brand advocates and recommend you to others.

You will see five examples of driving loyalty and five examples of driving advocacy.

If you have any questions or need any help, please do get in touch!