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Three Ways To Generate Content Ideas If You’re Lacking Inspiration

Content Marketing Blog, Quick Vids 2nd Dec 2020

(This is the transcript from our new video so it may not read as well as a normal blog post would)

Hi, I’m Stacey, Content Marketing Executive at Koozai and this quick video is going to talk you through three ways that you can generate content ideas if you’re a bit stuck or in need of some inspiration. So the first option is to go to SEM rush and look at some of the questions being asked around a key topic. If you log in and go to the keyword magic tool in the SEO toolkit then enter your focus topic. You can then look at the questions surrounding this keyword to help with the content ideas by clicking on the questions tab here. A second option is to look at problems and solutions. Do you know what sort of questions your customers are asking or what problems that they might be encountering? You could brainstorm some of these by putting yourself in the customer’s shoes if you don’t have records of actual questions. You can then devise content to help answer these problems. A third option is to do some word association, get a small group of people together from across the business and choose a word that’s linked to your business. You can then write down everything you can think of, that’s linked to that word and the more out of the box, the better. You can then go through your words and see which ones can be linked for content, your business.

Stacey Cavagnetto

Content & PR Lead

You’ll find Stacey shooting hoops on the netball court, that is if she’s not binge watching something on Netflix. She likes to keep herself on her toes, whether it’s from 15 years of ballet, or terrifying herself with a horror movie. Not that any of that would keep her from sleeping; she relates strongly to the ever-drowsy Koala as she’s a big fan of snoozing.

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