Hi. Today I’m going to be looking at six epic concept marketing lessons you can learn from pop culture. So let’s get started.
Number 1 is tell great stories. All the best films, comics, and TV have one thing in common, they tell an amazing story. So don’t just write for the sake of writing. Solve issues with your content, offer resources, or present information in new and exciting ways and tell a great story.
Number 2 is structure. Now comics tend to use smaller releases, at least more frequently, to promote bigger, large scale events. This helps to drive in customers and, in turn, revs up sales. You can do the same with your content. Use an editorial calendar to structure big pieces of content and know which other pieces of content you’re using to promote that content. That way you’ll know when it’s going out, where it’s going out to, and how you’ll be promoting it.
Number 3 is talent. Now all the best artists, directors, and writers all have their hands in multiple different ventures and are doing multiple projects at one time. Reach out to influencers within your industry and build relationships. Create fresh new content with them, whether it’s just a simple interview or even collaborative blog posts. This way you’ll be able to drive in brand new audiences.
Number 4 is consistency. Now by keeping their brand message consistent and their vision clear, films, comics, and TV are able to evolve out of their medium and influence the world around us. Your content can do this too, as long as you stick to your brand guidelines and keep your voice clear and consistent. By going off brand, whether it’s on social or for your content marketing, you kind of end up throwing your users a spanner, and throwing all your users out of loop, and getting everyone out of sync. Don’t confuse your users, go towards them.
Number 5 is emotion. Were you sad when your favourite TV show ended, upset when your favourite character died, or shocked by a twist ending? Good content elicits great emotions, so yours should too. Research your audience. Talk to them through comments and emails to understand what it is about your brand that they love, and then use this information to elicit strong emotions from your fans.
Number 6, last but not least, is building a universe. You can use all the above points to build a consistent, clear universe with your content and for your brand. Tell great stories with structured content, using the top talent in your industry, whilst keeping the brand voice consistent and eliciting emotion from your audience.
I’ve been Harry Gardiner, and for more information about content marketing, check out the links at the end of this video.