Awards 2023

Please answer the following questions 1) What is the target audience of the website? 2) What are the main features of the website that you want the judges to pay attention to? 3) How old is the website? 4) When did activity last take place to support the website?

Please describe the purpose of the website, its goals and objectives, and how they relate to your overall marketing or business objectives.

Please provide a short summary of the work done to support the website over the last year (E.g. SEO work, new content, website development, and/or any onsite changes).

Please outline 1) any relevant SEO tasks or campaigns undertaken in the last year (e.g. technical SEO, On Page SEO, Link Building), 2) a short description of what these tasks involved, 3) the month in which these tasks were completed, 4) an indication of the amount of work and/or time spent on these tasks, 5) why you included these tasks in your strategy, and 6) any other noteworthy or unique elements to the campaign or activities undertaken. Please upload any visuals that you wish to provide as an attachment. Enter “N/A’ into this box if SEO is not part of your award application.

Please outline 1) any relevant activity that has been undertaken in the last year (e.g. website design, development, new content) 2) a short description of what these tasks involved, 3) the month in which these tasks were completed, 4) an indication of the amount of work and/or time spent on these tasks, 5) why you included these tasks in your strategy, and 6) any other noteworthy or unique elements to the campaign or activities undertaken. Please upload any visuals that you wish to provide as an attachment. Enter “N/A’ into this box if website development, design, or content is not part of your award application.

Please outline 1) any relevant activity that has been undertaken in the last year (e.g. changes to website design or UX improvements) 2) a short description of what these tasks involved, 3) the month in which these tasks were completed, 4) an indication of the amount of work and/or time spent on these tasks, 5) why you included these tasks in your strategy, and 6) any other noteworthy or unique elements to the campaign or activities undertaken. Please upload any visuals that you wish to provide as an attachment. Enter “N/A’ into this box if changes to user experience are not part of your award application.

Please outline 1) any other relevant activity that has been undertaken in the last year 2) a short description of what these tasks involved, 3) the month in which these tasks were completed, 4) an indication of the amount of work and/or time spent on these tasks, 5) why you included these tasks in your strategy, and 6) any other noteworthy or unique elements to the campaign or activities undertaken. Please upload any visuals that you wish to provide as an attachment. Enter “N/A’ into this box if this is not relevant to your award application.

Please outline the results of your website and the work undertaken to support it. You will need to 1) provide some metrics and/or other evidence to support your argument, and 2) outline how these results have supported the initial overall goals/objectives. Examples of evidence could include metrics such as SEO results (e.g. organic visibility, traffic, changes in keywords rankings, backlinks, improvements in clicks or sessions etc). Alternatively, you could illustrate the impact of any design, user experience or content changes with other appropriate metrics and/or evidence (e.g. changes in on-page engagement/behaviour, session duration, changes in leads, and/or direct user feedback on the design or user experience). Visual or supporting evidence (e.g. screenshots of graphs, metrics, or written feedback) should be uploaded as an attachment to this application to support claims.

Please explain how the company plans to continue improving the website

Please provide a written summary case for why your website should win this award. Evidence and/or figures are useful to illustrate this case. Please ensure that you upload screenshots of any supporting evidence for these figures.

Links to videos, etc that demonstrate the website's design and functionality.

Please answer the following questions 1) What were the main marketing channels utilised (e.g. SEO, PPC, PR, etc)? 2) What were the main tasks involved in the campaign (e.g. SEO audits, blogs, press releases, etc)? 3) Why were these channels/activities chosen? 4) When did these activities/the campaign take place? 5) An indication of the level of work, time, and or investment put into the campaign 6) Any other noteworthy or unique elements to the campaign or activities undertaken.

Please describe the purpose of the campaign overall, its goals and objectives, and how they relate to your overall marketing or business objectives. If there was a core problem, issue, or theme at the heart of the campaign, please describe it here.

Please outline the main target audience(s) of the campaign and how the strategies and activities were designed to reach or engage them.

Please provide a written summary case for why your campaign should win this award. Evidence and/or figures are useful to illustrate this case. Please ensure that you upload screenshots of any supporting evidence for these figures.

Please provide a short description of any other relevant supporting marketing activities, achievements. or pertinent information to support your application.

Please outline the results of the campaign and the work undertaken to support it. You will need to 1) provide some metrics and/or other evidence to support your argument, and 2) outline how these results have supported the initial overall goals/objectives. Examples of evidence could include performance metrics relevant to your campaign (e.g. changes in visibility, traffic, reach, keyword rankings, sessions, conversions, et al). Alternatively, you could illustrate the impact of any campaign activity with other appropriate metrics and/or evidence (e.g. changes in lead quality, and/or direct feedback from customers or users). Visual or supporting evidence (e.g. screenshots of graphs, metrics, or written feedback) should be uploaded as an attachment to this application to support claims.

Please answer the following questions 1) How many people are in the digital marketing team/function? 2) Provide an indication as to the seniority of their roles and what their main responsibilities are 3) An indication of how the team sits within your organisation 4) What are the main goals of the team as a whole? 5) Roughly, how long has the team been established for?

Please outline the main strengths of the team overall in support of your application, with at least one example of how these have contributed to a tangible marketing gain for the business. Please also outline any areas for development and up-skilling that have been addressed. If you wish to provide any further evidence, please upload this as an attachment.

Please outline the main successes and achievements achieved collectively, as well as by individuals on the team. This should include between 3-5 examples. Examples of achievements could include excellent results, feedback, goals met, or accolades received. Evidence of these should be uploaded as an attachment.

Please outline the main challenges that the team have faced and how these have been overcome. Your answer should include up to 3 examples. Examples of challenges can be wide ranging but must relate to the team’s opportunity to achieve their marketing objectives (e.g. anything from ambitious new targets or challenging brand messages to communicate to your audience to a difficult economic climate or personal adversities).

Please provide a written summary case for why your team should win this award. You may wish to provide an overview of achievements, team qualities, and/or results achieved.

Please outline why the team has been so effective and broadly what it has achieved that makes it the best digital marketing team in Hampshire. Ideal answers will focus on any significant results or objectives achieved (e.g. increased sales, traffic, positive feedback, et al). Please upload any supporting evidence to support this with your application.

Please answer the following questions 1) A brief overview of what the role(s) entail 2) an indication as to the seniority of role(s) and what the main responsibilities are 3) An indication of how the role(s) sit within a wider team or organisation (where appropriate) 4) Roughly, how long the specialist(s) has/have held the role(s) and been employed with this company.

Please outline the main strengths of the specialist(s) in support of your application, with at least one example of how these have contributed to a tangible marketing gain. Please also outline any areas for development and up-skilling that have been addressed. If you wish to provide any further evidence, please upload this as an attachment.

Please outline the main successes and achievements achieved. This should include between a maximum of two successes per person. Examples of achievements could include excellent results, feedback, goals met, or accolades received. Evidence of these should be uploaded as an attachment.

Please outline the main challenges that have been faced and how these have been overcome. Your answer should include one example per person. Examples of challenges can be wide ranging but must relate to an impact on marketing objectives (e.g. anything from ambitious targets or personal development challenges to increased responsibilities or personal struggles).

Please outline why the specialist(s) have been effective in their role(s) and what they have achieved that makes them deserving of this award. Ideal answers will focus on any significant results or objectives achieved (e.g. met/exceeded targets, positive feedback, accolades, achievements et al). Please upload any supporting evidence to support this with your application.

Please provide a written summary case for why the specialist(s) put forward should win this award. You may wish to provide an overview of achievements, team qualities, and/or results achieved.

Please answer the following questions 1) A brief overview of what the role(s) entail 2) an indication as to the seniority of role(s) and what the main responsibilities are 3) An indication of how the role(s) sit within a wider team or organisation (where appropriate) 5) Roughly, how long the specialist(s) has/have held the role(s) and been employed with this company.

Please outline the main strengths of the specialist(s) in support of your application, with at least one example of how these have contributed to a tangible marketing gain. Please also outline any areas for development and up-skilling that have been addressed. If you wish to provide any further evidence, please upload this as an attachment.

Please outline the main successes and achievements achieved. This should include between a maximum of two successes per person. Examples of achievements could include excellent results, feedback, goals met, or accolades received. Evidence of these should be uploaded as an attachment.

Please outline the main challenges that have been faced and how these have been overcome. Your answer should include one example per person. Examples of challenges can be wide ranging but must relate to an impact on marketing objectives (e.g. anything from ambitious targets or personal development challenges to increased responsibilities or personal struggles).

Please outline why the specialist(s) have been effective in their role(s) and what they have achieved that makes them deserving of this award. Ideal answers will focus on any significant results or objectives achieved (e.g. met/exceeded targets, positive feedback, accolades, achievements et al). Please upload any supporting evidence to support this with your application.

Please provide a written summary case for why the specialist(s) put forward should win this award. You may wish to provide an overview of achievements, team qualities, and/or results achieved.