Digital Marketing & SEO Audits
Get a handle on your website’s performance online with a full digital marketing audit, or a more specialist AI Overview, SEO, Content, Backlink, or PPC audit.
AI Overview Optimisation Audit
Google has fundamentally changed how search results appear – is your business ready?
If you’ve used Google lately, you’ll have noticed AI Overviews dominating the top of search results. These AI-generated summaries pull information from multiple trusted sources across the web, creating prominent new visibility opportunities for businesses whose content is referenced.
Unlike traditional featured snippets that showcase content from a single website, AI Overviews combine information from various authoritative sources, with attribution links driving valuable traffic directly to those pages.
Why This Matters For Your Business
Google’s introduction of AI Overviews represents one of the most significant shifts in search results in years. When your content is referenced in an AI Overview, your website receives attribution with clickable links that can drive significant traffic to your pages.
The challenge? Not all websites are equally likely to be featured in these coveted positions. That’s where our expertise comes in.
Our AI Overview Optimisation Audit
We’ve developed a comprehensive audit process specifically designed to evaluate your website’s readiness for inclusion in Google’s AI Overviews and provide actionable recommendations to improve your chances of appearing in these valuable search positions.
What’s Included:
- AI Overview Opportunity Analysis: Identifying which of your target keywords trigger AI Overviews and where competitors are currently being featured
- Competitor Assessment: Analysing which competitors currently appear in AI Overviews for your key terms
- Content Evaluation: Assessing your existing content against AI Overview requirements, focusing on E-E-A-T signals, structure, and comprehensiveness
- Technical Foundation Review: Examining the technical factors that influence AI Overview selection
- Structured Data Assessment: Ensuring your markup properly supports AI understanding of your content
- Prioritised Action Plan: Focusing on quick wins and high-impact changes that deliver measurable results
Proven Success
We don’t roll out services without fully testing them ourselves. In recent months, we’ve been implementing AI Overview recommendations on our own website. Within just 3 months, our visibility in AI Overviews increased by 191%, resulting in a 539% boost in organic traffic to our valuable service pages.
Is This Audit Right For You?
Our AI Overview Optimisation Audit is particularly valuable if:
- Your business relies on informational content to attract customers
- You’ve noticed competitors appearing in AI Overviews for valuable keywords
- You’re looking to future-proof your SEO strategy for the growing role of AI in search
- You want to capitalise on new visibility opportunities without a complete content overhaul
This service is perfect for businesses in competitive sectors, including construction, finance, healthcare, travel, education, technology, retail, and professional services.
Find Out More
As this specialist service requires deep expertise, we’re initially offering a limited number of audit slots each month. If you’re interested in securing an audit for your business, complete and submit the form below.
FAQs on AI Overviews
How much does an AI Overview Optimisation Audit cost?
Our AI Overview Optimisation Audit is priced at £1000 + VAT, however, we have an introductory offer price of £825+VAT currently running. To get one of the limited number of slots available at this price we recommend booking in with our team as soon as possible.
What are Google AI Overviews?
Google AI Overviews are AI-generated summaries that appear at the top of search results for certain queries. Unlike traditional featured snippets that pull content from a single source, AI Overviews combine information from multiple trusted websites to provide comprehensive answers. When your content is cited in an AI Overview, your website receives attribution with clickable links, potentially driving significant traffic to your pages.
How does Google decide which websites to feature in AI Overviews?
Google’s systems evaluate content based on relevance, authoritativeness, and how well it addresses the user’s query. Websites with clear, comprehensive, and trustworthy content that directly answers questions are more likely to be featured. Google looks for content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), is well-structured, and provides unique insights.
Can I track when my website appears in AI Overviews?
Yes, appearances in AI Overviews are tracked in Google Search Console as standard search results, allowing you to monitor your performance and traffic from these features. Unfortunately Search Console doesn’t specifically distinguish between AI Overview appearances and standard organic results.
How is appearing in an AI Overview different from a featured snippet?
Unlike featured snippets that pull content from a single source, AI Overviews combine information from multiple websites. When your site is referenced, you receive attribution with a clickable link to your page rather than having a large block of your content displayed directly. This creates new visibility opportunities, especially for websites that might not have ranked in the top organic positions previously.
How long does it take to start appearing in AI Overviews?
There’s no guaranteed timeframe for appearing in AI Overviews. By implementing the recommendations from our audit, you’ll improve your chances of being selected, but Google’s systems ultimately determine when and where AI Overviews appear and which sources they cite. In our tests, we appeared as quickly as a few hours after we resubmitted the content, though results can vary based on numerous factors.
Do AI Overviews appear for all search queries?
No, Google displays AI Overviews only when their systems determine an AI-generated response would be particularly helpful for the user’s query. At present, they typically appear for informational queries rather than navigational or transactional searches. Our audit helps identify which of your target keywords are likely to trigger AI Overviews.
How does AI Overview Optimisation improve visibility for local businesses?
For local businesses, appearing in AI Overviews can significantly boost visibility when users search for location-specific information. Our audit identifies local search trends and optimises your content to address location-based queries. This helps your business rank higher in searches specific to your area and positions you as a local authority on relevant topics.
How soon can I expect to see results after implementing the recommendations?
While timelines vary based on your industry, website authority, and the competitiveness of your target keywords, many businesses begin to see their content appearing in AI Overviews within weeks [sometimes hours] of implementing our recommendations. The full impact typically builds over 2-3 months as Google continuously evaluates and reindexes your optimised content.
How is AI Overview Optimisation different from standard SEO?
While AI Overview Optimisation builds upon SEO fundamentals, it specifically focuses on factors that influence inclusion in Google’s AI-generated results. This includes more emphasis on content structure, direct answer provision, comprehensive coverage, factual accuracy, and structured data implementation. Our audit addresses both traditional SEO elements and these AI-specific factors.
Will optimising for AI Overviews negatively impact my traditional search rankings?
No, quite the opposite. The practices that help your content appear in AI Overviews generally align with Google’s broader quality guidelines. Enhancing content comprehensiveness, improving structure, and strengthening E-E-A-T signals typically benefit both AI Overview inclusion and traditional search rankings.
Do I need to completely overhaul my website to appear in AI Overviews?
It’s unlikely. Many websites can significantly improve their chances of appearing in AI Overviews with targeted optimisations to existing content and technical elements. Our audit identifies specific, high-impact changes rather than recommending a complete website overhaul. We focus on achievable improvements that deliver meaningful results.
Can small businesses compete with larger websites for inclusion in AI Overviews?
Absolutely! AI Overviews often feature content from smaller, specialised websites alongside larger authorities. Google prioritises relevance and quality over pure domain authority. Small businesses with focused expertise in specific niches can absolutely appear in AI Overviews. Our audit helps identify the niche opportunities where your business can effectively compete.
Future-Proof Your SEO Strategy
The SERPs continue to change at a rapid pace. By optimising for AI Overviews now, you’re not only addressing current opportunities but also positioning your content for future AI-driven search features.
Why get a full digital marketing audit with us?
Executed by one of our talented online marketing and data specialists, our digital marketing audits are comprehensive, evidence-led, reliable, and among the best in the industry. Since 2006, our multi-award-winning SEO and PPC teams have delivered thousands of high-quality digital marketing audits for major online businesses, household names, and industry start up in several industry sectors – so you’re in safe hands.
A digital marketing audit with us will reveal any pitfalls in your website’s SEO or PPC performance – providing you with clear and actionable guidance on what you can do about to improve your results. It will also highlight new opportunities for growth and to to improve your leads, engagement, user experience, and conversions from search engines.
A Bespoke Approach to Auditing
At Koozai, we understand the importance of delivering tailored solutions that meet the unique needs of your brand. That’s why our audits are conducted by experienced humans who combine their expertise with industry-leading tools. We don’t believe in automated outputs; instead, we dive deep into the data and analyse it with care.
Our Approach:
When you choose our audit services, you can be assured that our team will go above and beyond to provide you with meaningful insights and actionable recommendations. We don’t stop at surface-level analysis; we leverage our years of experience to interpret the data and uncover hidden opportunities specific to your business or brand.
Human Touch:
We believe in the power of human intelligence. Our experts examine your website, be that the backlink profile, SEO factors, or any other elements, using the best-in-class tools as aids, not replacements. This human touch allows us to understand the nuances of your industry, target audience, and business objectives, enabling us to provide recommendations that truly align with your brand’s goals.
Bespoke Recommendations:
Every brand is unique, and we treat your brand as if it were our own. Our team takes the time to understand your specific challenges and opportunities, crafting customised recommendations that suit your business perfectly. Whether you prefer to implement the changes yourself, share the insights with your agency or developer, or seek our team’s assistance, we are here to support you every step of the way.
Collaboration:
We believe in fostering a collaborative partnership with our clients. Our team works closely with you, listening to your goals, and incorporating your feedback throughout the auditing process. This collaborative approach ensures that the recommendations we provide work with your vision and help you achieve your desired results.
At Koozai, we take pride in our work. We understand that success lies in the details, and that’s why our audits are carefully undertaken to provide you with actionable insights and recommendations tailored to your unique business needs.
Full Digital Marketing Audit
Koozai’s Full Digital Marketing Audit is a comprehensive analysis of your online presence, covering key aspects such as AIO, SEO, PPC, backlinks, and competitor analysis. This audit provides a holistic view of your digital marketing strategies, identifies strengths, weaknesses, and opportunities, and delivers actionable recommendations to enhance your overall performance.
You’ll receive a comprehensive presentation that walks through the findings in detail. The presentation will include links to data sheets for reference and support as well as prioritised recommendations for in-house teams, freelancers, or agencies to follow.
Based on the audit findings, Koozai offers two implementation options*:
In-House/Freelancer/Agency Plan:
- Detailed plan for your in-house team, a freelancer, or an external agency to implement recommendations.
- Ongoing support and guidance during the implementation phase.
Koozai Implementation Plan:
- Discussion and collaboration on a customised plan for Koozai to implement the recommended strategies.
- Transparent timelines, milestones, and continuous communication.
Types of digital marketing audits:
As well as the Full Digital Marketing Audit and the AI Overview Optimisation Audit we also offer four separate, channel-specific audits.
Audit Pricing
Clear insights. Clear pricing.
Our audits are built to uncover opportunities, remove roadblocks, and give you a clear action plan. While every audit is tailored to your setup, the panels below give you a guide to typical costs and timeframes.
AI Overview Audit
Usually £1,000 → Now £825 (Limited Time Offer)
Get a fast, expert-led snapshot of your digital presence, including performance insights and AI-driven recommendations.
- Covers key SEO, content, and user experience signals
- Delivered as a simple, prioritised overview
- Ideal starting point for any digital strategy
- Audit time: 6–8 hours
Full Digital Audit
From £5,000 to £8,000
Our most comprehensive audit, covering every channel and platform in depth.
- SEO, content, PPC, analytics, CRO, and backlinks
- Detailed findings, prioritised action points, and consultancy session
- Ideal for businesses planning a major strategic shift or digital overhaul
- Audit time: 35–56 hours
SEO Audit
From £1,000 to £2,000
Find and fix technical issues, visibility blockers, and missed SEO opportunities.
- Technical, on-page, and performance insights
- Prioritised recommendations with clear next steps
- Audit time: 8–14 hours
Content Audit
From £1,000 to £2,000
See what’s working, what’s not, and where your content can perform better.
- Review of structure, tone, keyword alignment, and E-E-A-T signals
- Actionable strategy for optimisation or redevelopment
- Audit time: 8–15 hours
Backlink Audit
From £1,000 to £2,000
Understand your link profile and mitigate risk.
- Identify authority opportunities, and overall backlink health
- Includes prioritised recommendations
- Audit time: 8–15 hours
PPC Audit
From £1,000 to £2,000
Make your ad spend go further with smarter campaign insights.
- Audit of campaigns, targeting, bidding, tracking, and account structure
- Designed to improve ROI and reduce wasted spend
- Audit time: 8–15 hours
SEO Audits
An SEO audit can help unlock your website’s potential to increase engagement, leads and conversions from search engines like Google. Our team of SEO audit experts are experienced in technical and on-page SEO analysis and will produce a comprehensive SEO website audit that will highlight a plethora of opportunities to improve performance.
Why is an SEO audit beneficial?
Depending on the age and history of your website, outdated tactics, unexploited opportunities, undiscovered issues or just a lack of in-house skills can all be holding your site back from its full potential. By undergoing an SEO site audit, we’ll be able to identify on-page and technical elements where you could increase your number of leads, sales, your long-term ROI and digital acquisition costs.
How will an SEO audit help?
Our specialists will use their digital expertise and cutting-edge tools to analyse your site, uncover any issues, and let you know what you can do to put them right. We’ll provide useful direction and tips for your business, so that you can investigate actioning any fixes yourself. Or, if you need some help, we can chat about ways in which we can assist you to get you to where you want to be.
Digital marketing and SEO services rated over 4.5/5 on Google
PPC Audits
Paid search is an effective tool when it comes to encouraging customers to convert. However, to ensure campaigns are profitable, it needs to be managed efficiently. Our paid search experts at Koozai successfully manage a multitude of paid campaigns, so if you’re scratching your head as to why your ads aren’t performing, it might be time to consider a PPC audit.
How does a Koozai PPC audit work?
Our PPC audits are designed to get your adverts back on track. We analyse your existing campaigns and identify any issues, so we can provide relevant, actionable recommendations to bring your account back up to speed. These are the steps we take:
- Thorough review of your PPC campaigns
- Identify ways to save money on your campaign
- Pinpoint new keywords to target
- Add negative keywords to give the account focus
- Provide helpful, actionable optimisation tips
- Compile a comprehensive, yet understandable audit report
As part of our PPC audit, we’ll also measure the Click Through Rate (CTR), Bounce Rate and Conversion Rate. We’ll establish the right keyword bids, choose the best performing keywords and highlight negative keywords, suggest the right match types, and lots more.
Our results-focused digital marketing and SEO specialists bring a diverse range of experience and expertise to the Koozai team – making us the ideal partner to deliver your SEO, PPC, content or backlinks audit.
- 110 Years Combined Experience
- 440+ Clients Services
- 550% Best Conversion Uplift
Content Audits
Content plays an integral part of your website’s overall SEO. So, in order to make improvements to your site and therefore engagement, leads and conversions, you need to have your ducks in a row when it comes to content marketing, and a content audit is the best place to start.
Why get a content audit with us?
A Koozai content audit is all about identifying opportunities which you can use to make tangible improvements to the existing content on your site. Our experts will complete a deep dive into each page of your website to scope out where important on-page information is missing or could be improved to increase relevant traffic. A content marketing audit should be an important part of your overall SEO strategy, as the recommendations you’ll receive will go towards ensuring each and every page of your site has the best chance of ranking highly in the search engines.
Here’s what our clients have to say about our digital marketing and audit services.
A very knowledgeable team who are continuing to make an impact and improve our website. Excellent communication throughout keeping me informed every step of the way.
Tom BrownBrand Marketing Manager, UK & Ireland
We’ve worked with Koozai for just over a year now, looking to improve our organic search results primarily for local searches. Since working with the team we’ve seen fantastic improvements in the rankings for many of our stores. Despite the added complexity of working with a franchise business, Koozai have done a brilliant job and we’ve been very impressed with their work so far.
David CareyDigital Marketing Manager
Thanks to a comprehensive organic strategy from Koozai, the Boring Money website performance has vastly improved, with better rankings and increased traffic.
Mikhail IsmailHead of Projects and Client Content
Backlink Audits
Backlinks are another important part of your overall SEO strategy and shouldn’t be overlooked. A thorough backlink audit from Koozai is designed to explore the links your site has already gained, and what sort of links they are. Ensuring your backlinks are in order is an essential housekeeping process, as working to improve the optimisation of a site with lots of spammy backlinks can render your efforts pointless. You could even pick up a Google penalty in some cases. Our digital PR experts are able to perform an in-depth backlink analysis on your site, offering actionable takeaways which will help your overall SEO performance.
What is a Koozai backlink audit?
Our specialists will do a thorough analysis of your website’s current backlinks and referring domains, exploring precisely where your links are coming from; both the quality links, and the spammy links too. From here, we can identify which of your site’s pages are receiving the most links, and we’ll be able to identify a number of opportunities where you can go after low hanging fruit, such as places where your company is already mentioned, but there isn’t currently a link to your site. Our backlink audit also identifies new prospects, by exploring your most powerful links and looking at why they’re linking to you. This will help a great deal with additional digital PR ideas to take forward for your strategy. Overall, we aim to give you detailed insights into your current backlink landscape, and provide a number of recommendations on how you can utilise opportunities to improve your business’ backlink profile.
Find Out More
Our awesome team is here ready to chat about what audit may suit you best. So what are you waiting for? Get in touch to find out more.
We create cutting edge, award-winning digital marketing campaigns
Questions?
Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.
