Call 03332 207 677

Dean Marsden

How to get More Views on YouTube

27th Jun 2011 Social Media, Video Marketing 2 minutes to read


Get more YouTube viewsEverybody wants to be famous on YouTube, but many believe you just need to upload a video to YouTube, sit back and wait for the thousands of views to roll in. The reality is that there is so much content being uploaded to YouTube everyday, over 48 hours of content  is uploaded every minute to be precise, you need to spend some time promoting your content.

If you promote your video content effectively you will be rewarded with getting a share of the three billions page views each day and your video being shown in the universal results on Google. If you have a marketing budget to spend then you now have the ability to purchase “promoted video” placements allowing your video to be shown in YouTube results where it wouldn’t naturally appear or if it sits lower down the results. But if you want to achieve greater exposure naturally, just follow the simple steps below.

What to do first

First thing is to optimise your video for a specific keyword or topic. Do this by including the words in the Title of your video and near the beginning of the description, this will help you rank higher in the YouTube results and help get your video listed in the Google search results. Make sure you insert a 3-8 tightly related words using the tagging feature. Adding dozens of words will not get you anywhere and create a poor user reputation.

First impressions count

Choose an enticing image for the thumbnail, this will intrigue users to view more and find out what the video is about. If you can also find a frame for your thumbnail that is quite visual and attention grabbing this will help your video stand out in the results. Once you’ve chosen a thumbnail image to make your result more clickable, you’ll need to keep a user’s short attention span. The first ten seconds of your video needs to be highly engaging and watchers tend to drop out after 40 seconds so keep it short.

Don’t stop there

YouTube likes active users. Here are some tips on how to get the most from it and get increased exposure:

  • Create a Channel and upload at least one video every two weeks, ideally you’ll add two a week
  • Create topic based playlists for your related videos
  • Create playlists on your channel of other’s videos
  • Make friends by using the search box to find similar video to yours. Search by upload date to target the most active users. You can only make a limited number of friend requests each day to prevent spamming.
  • Get your video favourited by asking viewers to favourite your video using the annotation tool. High Definition videos tend to be favourited more
  • Reply to comments on your video. Ask users to rate and share the video if they like it
  • Comment, rate and share other’s videos
  • Link to your video from your Facebook, Twitter and website
  • Find related websites and ask webmasters if they would like to embed your video for free

YouTube is a very social website, most users share a video and many watch it with someone else. Interact with the community and publish your own high quality content. As with SEO for any website, you need to optimise your videos and get links and favourites to your video to help boost it’s visibility in the YouTube search results. And if Google likes your video you’ll show in the universal search results within just 30 minutes.

We used many of these techniques with our digital marketing videos.

Share this post

Dean Marsden
About the author

Dean Marsden

A big fan of art and design, Dean is an avid photographer with an eye for creating beautiful images. His other skills include playing golf, which he’s done since he was 15. He’s a little quiet, but you know what they say about the quiet folk…

results-bg

Video Marketing Guide

Your Free Whitepaper

39 pages of goodness

Video Marketing Whitepaper Cover

What do you think?

  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Samantha Noble Wins UK Search Personality 2016 at UK Search Awards

    The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.

    (more…)

    Cat Birch
    @MissCatBirch
    2nd Dec 2016
    News
  • aspect-ratio UK Search Awards Sam Noble Winner
    Cat Birch

    Koozai Shortlisted for Three Awards at the UK Search Awards 2016

    The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.

    What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.

    (more…)

    Cat Birch
    @MissCatBirch
    30th Nov 2016
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?