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Plate spinning as a sport has not got the traction you would expect, which is surprising given the amount of it that goes on every day by millions of people the world over. In the age of web 2.0 (techy jargon for an internet that’s content is created by users in addition to webmasters), protecting your brand whilst staying up to date on industry developments, looking for the next golden relevant keyword AND being nice and charming to your audience in the name of engagement, is tricky.
There is however a tool for everything it seems, so life has been made somewhat easier in that respect. The following 4 tools go some way to creating peace in the world and the point of this post is to keep things manageable. A list of 50 tools is likely to take up time best spent on other endeavours.
First up is Social Mention . This is a search term based tool offering insight into what is being said about you, your product or your brand that then presents a “single stream of information”. There are excellent possibilities with Social Mention in that from the dashboard you can understand engagement, keyword performance as well as identifying where to build a presence.
An analytics based service giving insightful tips about your Twitter or Facebook presence. Crowdbooster gives you the obvious reach based stats are there but also engagement insights that can help improve your usage through connecting with influencers and when to use your profiles.
The freemium service allows analysis of one Facebook and one Twitter account, but currently is open ended which is nice. You can upgrade to a 10 profile package for $39 or 30 profiles for $99.
See also: Followerwonk, the recent acquisition by SEOmoz enables SEOmoz accounts to be linked to Followerwonk’s own social graph functionality. I’ve not explored this fully however the functionality looks to be straightforward and offers deep insight.
Having found 400 really key people to follow on Twitter you’ll find soon enough that you can’t read everything they post. One way to help filter out the noise and find the nuggets Twitter hide is to use lists. I really love using lists.
If I want to know what’s going on in the high octane world of Conversion Rate Optimisation, then I simply go to my CRO list and see what’s going down. On a serious note, I’ve found I’ve been able to learn a lot more by having the focus on a topic being executed for me and I feel like the quality of the articles I tweet has increased. A “list created” date cross referenced with Crowdbooster might give me stats to back that up, however, there isn’t one as far as I can see.
It’s a crime the limit is 20 lists, but it really does help if you’ve segregated who you follow by subject.
Off the back of this you can find content to share across social platforms, tailoring to their strengths (i.e. images for Pinterest) and demonstrate your participation in conversations isn’t always about you.
The chaps behind Pinerly have created an analytics dashboard of real value. If you want to get to the root of what Pinterest can offer, sign up for Pinerly’s free service and benefit from the following features:
So for the modern day plate spinner, there are tools to help you make sure those plates keep spinning. I’d be interested to know what other tools get used and also if there is any extra functionality people have discovered in the above tools.
Plate on checkered table cloth via BigStock
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.