We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
It looks like the uneasy alliance just got a whole lot uneasier, as Yahoo Japan choose to adopt Google search over their compatriots Bing.
Whilst not a market that is generally discussed on these shores, suddenly Japanese search takes on a whole new perspective as Yahoo opt for Google search. Microsoft reacted, somewhat unsurprisingly, with anger claiming that it would give Google “virtually 100 percent of all searches in Japan.” [Source: PC World | Microsoft Cries Foul Over Google Tie-up With Yahoo Japan].
Yahoo controls a solid 88.8% share in the market in Japan so are far and away the dominant search engine in the region [source: comScore – although you may want to read our earlier post first – comScore Admit Gaffe with Yahoo Traffic Statistics]. So Microsoft’s angst is understandable. Whilst the Bing tie-in doesn’t stretch to this market, they would perhaps be hoping for a little solidarity in their supposed joint fight against Google.
So is this a small crack already in the YaBing merger? Well it certainly won’t help, but as Yahoo doesn’t actually have a controlling stake of their Japanese wing (see PC World article), it is perhaps forgivable. The anticompetitive argument seems reasonable, particularly in light of previous merger attempts by the two elsewhere. However, when you’ve got 88.8% of the market sewn up already, it would be a challenge to incorporate any search engine without triggering some kind of monopoly legislation.
Of course this will all be played down and shouldn’t have a major bearing on the relationship between Yahoo and Bing here or in the U.S. Although I have a funny feeling that I’ll be referencing this post in months to come when the search alliance faces far tougher tests. Nevertheless, not a good start.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.