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What is SEO Copywriting?
In the simplest terms possible, SEO Copywriting refers to the writing of copy that has been optimised for use on Internet websites.
Whilst a Copywriter in the past may have produced content for advertising or marketing purposes, an SEO Copywriter is required to create site content that seamlessly integrates key terms and phrases. The reason behind it is to create website content that will inform users, whilst helping individual pages to gain strength and rank higher for their unique keywords.
Today many Copywriters shun the SEO moniker, as the process of developing content has altered slightly over the years. Rather than making keywords the primary focus, many writers prefer a more naturalistic style, targeting the reader first and foremost. The relevant terms should appear organically, although most SEO specialists will go back and ensure that the most important phrases are in the most optimal position.
Online and offline copy, although similar, have very distinct charateristics. Whilst offline you simply need to grab the reader’s attention, inform them and perhaps incorporate a call to action, online you need to do all of these whilst also integrating language that will optimise the website. It’s not always a straightforward process, but it can get extremely favourable results – both with customers and search engines.
SEO Copywriting services are still widely available and as with most technical practices, it is often better to seek professional assistance. A Copywriter versed in generating online content should be able to provide copy that is engaging, informative and emotive for any website or blog. It isn’t simply a case of stuffing keywords in at every available juncture; modern SEO Copywriting requires a good deal of understanding both on the part of search engine rankings and online visitors.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.