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What is SEO Copywriting?
In the simplest terms possible, SEO Copywriting refers to the writing of copy that has been optimised for use on Internet websites.
Whilst a Copywriter in the past may have produced content for advertising or marketing purposes, an SEO Copywriter is required to create site content that seamlessly integrates key terms and phrases. The reason behind it is to create website content that will inform users, whilst helping individual pages to gain strength and rank higher for their unique keywords.
Today many Copywriters shun the SEO moniker, as the process of developing content has altered slightly over the years. Rather than making keywords the primary focus, many writers prefer a more naturalistic style, targeting the reader first and foremost. The relevant terms should appear organically, although most SEO specialists will go back and ensure that the most important phrases are in the most optimal position.
Online and offline copy, although similar, have very distinct charateristics. Whilst offline you simply need to grab the reader’s attention, inform them and perhaps incorporate a call to action, online you need to do all of these whilst also integrating language that will optimise the website. It’s not always a straightforward process, but it can get extremely favourable results – both with customers and search engines.
SEO Copywriting services are still widely available and as with most technical practices, it is often better to seek professional assistance. A Copywriter versed in generating online content should be able to provide copy that is engaging, informative and emotive for any website or blog. It isn’t simply a case of stuffing keywords in at every available juncture; modern SEO Copywriting requires a good deal of understanding both on the part of search engine rankings and online visitors.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.