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What is Local Search?

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What is Local Search?

As a branch of SEO, Local Search is a process, or series of processes, designed to optimise a website within a specific geographical locality.

The primary benefit of Local Search is that it increases your website’s visibility when people look for businesses and services within their area. This helps to narrow your site’s focus, whilst helping to ensure that it is seen by consumers who are more likely to be interested in what you have to offer.

Optimising a site for Local Search involves many of the same techniques as conventional SEO. Primarily you need to anchor your website to a certain location, how specific this is can be determined by you. It can be achieved through alterations to the content, signing up to local business directories and implementing geotagging (a process that includes adding global coordinates within your website’s Meta).

Just as with SEO, the results can vary and won’t necessarily happen immediately. However, with a stronger local presence you will be better able to tap into a market that is stripped of global competitors and reach out to your surrounding community directly.

Local Search is very much about increasing your site’s focus without damaging your wider optimisation programmes. It is the perfect complement to SEO and other online marketing procedures. Because it won’t interfere with the readability of your content, it is largely invisible too. Therefore if you’re looking to get noticed wherever you are, Local Search can provide the ideal solution.

Responses

  1. […] 2)    Social Media – The world of online marketing has shifted to become far more sociable. Leading social media sites such as Twitter and Facebook have afforded businesses the opportunity to interact directly with their customer-based whilst providing a more human interface online. Results may be slow at first, but over time you should start to see your own conversation growing and traffic levels increasing as a consequence. Social media is about maintaining a dialogue and there are certain unwritten rules – mostly relating to spam – so you have to be prepared to put in some time to get a positive result for your company. 3)    Local Search – Whilst strictly a part of SEO, local search achieves its own special mention as it looks set to become a vital part of website optimisation during 2010. With local results dominating the top of current SERPs and set to become an integral part of the growing mobile internet boom; getting your business to the top of the heap within your area has never been more important. If you want to get noticed where it matters most, make sure your website is optimised for local search.  For more information see ‘What is Local Search?‘ […]

  2. […] When it comes to the future of search engine optimisation, local search looks primed to become indispensable for any business website. Whilst SEO focuses on what it is that your business offers, local search roots that information to a geographic location [see: What is Local Search?]. […]

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