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Koozai > Blog > What Is an SEO Migration Paramedic?

What Is an SEO Migration Paramedic?

| 3 minutes to read

Has your website traffic dropped after a redesign or domain migration? Are your top pages no longer showing up in search results? You may not need another lengthy audit; you need an SEO Migration Paramedic.

When Migrations Go Wrong, You Need Fast, Expert Help

Website migrations are high-risk. Even with planning, things can (and often do) go wrong. Redirects get missed. Key landing pages vanish. Analytics data disappears. Rankings plummet.

If that sounds familiar, you don’t need a report in 6 weeks. You need someone who can roll up their sleeves, identify the issue quickly, and implement fixes fast. That’s what our SEO Migration Paramedics do.

What We Mean by “SEO Migration Paramedic”

We coined the term to reflect what businesses really need after a failed migration, not a passive partner, but a calm, capable expert with deep technical SEO experience.

  • Immediate diagnosis of critical SEO migration errors
  • Fast action to resolve redirect issues, indexing problems, and tracking gaps
  • Clear recovery plan to restore lost traffic and rankings

Common Problems We Help Fix

Our SEO Migration Paramedic service is designed to jump in when:

  • Your organic traffic drops sharply after a new website goes live
  • Top-performing pages are no longer visible in search results
  • Redirects were mishandled or omitted completely
  • Your Google Analytics or Search Console data looks chaotic or incomplete
  • You didn’t realise something was wrong until leads and conversions tanked

How Koozai Helps: Calm, Collaborative, and Data-Led

Our approach isn’t about blame or panic. It’s about getting to the root of the issue fast and fixing it properly. We’re experienced in complex migrations, CMS changes, multi-language sites, eCommerce setups and more.

We’ll analyse what happened, identify high-impact opportunities, and prioritise what’s needed to recover your visibility and performance, fast.

Request a Rescue Review

If your rankings or traffic have dropped since your website launch, don’t wait. Book a free Rescue Review and let our SEO Migration Paramedics take a look.

Request a Rescue Review

Frequently Asked Questions

Why did my traffic drop after launching my new website?

This is often caused by missing redirects, poor URL mapping, lost metadata, indexation blocks, or incorrect analytics configuration during a site migration.

How quickly can Koozai help?

We offer a fast diagnostic call within 48 hours and can begin technical audits and recovery tasks immediately for most clients once we’ve been given the necessary access.

Can you work alongside our existing SEO agency?

Yes, our role is to offer expert second opinions and technical support, not to replace your current team. We provide specialist support during high-risk moments.

What happens in a FREE Rescue Review?

In a free Rescue Review, we’ll take a top-level look at your traffic trends, redirects, and indexing to spot major issues and highlight where to focus first, no fluff, just expert insight to point you in the right direction.

Is this service just for big businesses?

No, we work with startups, agencies, eCommerce brands and large enterprises. If your site traffic is important to your business, it’s worth protecting.

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Sophie Roberts

Managing Director

As Managing Director at Koozai, Sophie Roberts keeps the agency on course, overseeing a diverse portfolio of clients. With more than 30 years of experience in marketing, Sophie has delivered impactful solutions for household names including Golden Wonder, Airfix & Humbrol, and Victorinox Swiss Army Knives. Since joining Koozai, she has continued this track record of excellence, guiding high-profile clients such as Travelbag, Trevor Sorbie, Red Funnel, and Côte Brasserie through digital strategies that have delivered measurable results. Her leadership style combines empathy and clarity, making even the most complex digital strategies accessible and actionable for clients and colleagues alike. Sophie’s career began in PR, where she quickly stood out by leading memorable, results-driven campaigns, notably the BBC’s “Service!” programme, which won a Catey Award for Best Independent Marketing Campaign and boosted engagement across the front-of-house profession. Her experience extends strongly into the hospitality sector, but she has also delivered innovative digital strategies for clients in construction and beyond. A passionate advocate for work-life balance and positive team culture, Sophie champions an environment where people thrive. A self-confessed foodie and proud geek, she treats every day like a school day, always eager to learn and improve. She has a particular interest in harnessing technology and AI to improve efficiency, effectiveness, and strategic innovation across marketing disciplines. Sophie’s insights and expertise have been featured in publications including The Business Magazine, Portsmouth News, The Daily Echo, Yahoo News, The Caterer, and HVP Magazine.

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