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Do you know how many people leave your site as soon as they arrive? Do you know where these visitors came from? If the answer is no, then you had better sign up for a Google Analytics account immediately.
The bounce rate can be found on the dashboard in Google Analytics and quickly provides you with a snapshot of the user’s first impression of your website.
If they found your site relevant to their search they will stay and explore your site further. This lets you know that the user found your site relevant and as a result your bounce rate will be low. However, if the page the visitor arrived at was not relevant and they left your site without visiting any other page, then you would expect to see a high bounce rate. Remember the landing page may not always be your homepage.
Your bounce rate has a relationship with your conversion rate so if you are able to lower your bounce rate and become more relevant to user’s searches then you could see an increase in the number of sales and leads you receive.
Use the reports within Google Analytics to identify individual pages which have a high bounce rate so you are able to improve landing pages and spot traffic sources which are delivering unqualified visitors.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.
The term “content marketing” is frequently thrown around by marketers, influencers and business owners, but what does it actually mean? Let’s kick off with a quick definition before we take a closer look at this concept.