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Do you know how many people leave your site as soon as they arrive? Do you know where these visitors came from? If the answer is no, then you had better sign up for a Google Analytics account immediately.
The bounce rate can be found on the dashboard in Google Analytics and quickly provides you with a snapshot of the user’s first impression of your website.
If they found your site relevant to their search they will stay and explore your site further. This lets you know that the user found your site relevant and as a result your bounce rate will be low. However, if the page the visitor arrived at was not relevant and they left your site without visiting any other page, then you would expect to see a high bounce rate. Remember the landing page may not always be your homepage.
Your bounce rate has a relationship with your conversion rate so if you are able to lower your bounce rate and become more relevant to user’s searches then you could see an increase in the number of sales and leads you receive.
Use the reports within Google Analytics to identify individual pages which have a high bounce rate so you are able to improve landing pages and spot traffic sources which are delivering unqualified visitors.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.