We love digital - Call
0330 353 0300Circle Info
and say hello - Mon - Fri, 9am - 5pm

Call 0330 353 0300Circle Info

James Johnson

What Are The Benefits Of Link Building?

6th Jun 2022 SEO Blog 3 minutes to read

Ever since the dawn of the internet, link building has been one of the most influential ways to increase your website traffic as it increases the amount of trust Google has for you website. However, it wasn’t long before websites began to take advantage of this fact, by building swathes of unnatural, spammy backlinks en mass.

To combat this, Google has become more and more strict over the years on the types of link building that it permits. In 2022 (and beyond), link building has become a lot more difficult to do right.

So, if it’s become so hard in recent years to build links then why should you still do it for your business? In this article we’re going to explore 5 benefits of link to illustrate why it should still be an integral part of your digital marketing strategy.

1. Increased Referral Traffic

Any links that are built on other sites will often have the effect of driving clicks through to your website. This can be extremely effective if the link has a strong call to action with a reason to visit your page. Imagine what a link on a website like the BBC could do for your business… particularly if they encouraged their reader to check out your products or services through the link. With the amount of visitors that a site such as this has, the total referral traffic that they could drive through to your business is staggering.

Whilst the majority of businesses won’t be featured on the BBC website, you can still generate a reliable source of referral traffic on highly relevant websites, who share the same target audience as you.

2. Increased Website Authority

For every new link that your website earns, Google sees this as an additional ‘vote’ of confidence in your business. This means that the more links you have pointing to your website, the more authoritative your domain becomes in the eyes of Google.

There are exceptions to this rule, as not all links are equal in terms of their relevance and trustworthiness. However, there is a very strong correlation between the amount of high quality links that a website has and the amount of monthly organic traffic it receives.

3. Increased Brand Awareness

Building A Brand

As your business is featured on niche-relevant websites in your industry, your brand recognition will improve, as people begin to see your brand consistently featured in these publications.

This increase in brand awareness and brand recognition will ultimately lead to an increase in branded search terms for your products and services. Whilst not a confirmed ranking factor, it’s pretty widely accepted in the SEO community that a website with strong brand recognition tends to rank better than a website with little-to-no branded search volume.

4. Higher Rankings

Link building is an incredibly powerful way to increase your rankings in the search engine results page. This is true not only for the individual pages that are linked to, but also the domain in its entirety.

Therefore, if an individual page on your site is almost ranking on page one, you can often build a few links to this page and it’ll jump up onto the first page within a few weeks/months. This isn’t always the case, as there are so many variables involved but it’s hard to ignore the compelling evidence that an increase in links leads to an increase in rankings and traffic.

5. More Sales

Particularly for eCommerce websites, there is only so much on-page optimisation you can do for a product or category page before you invariably need to build some links before it can compete with the other pages in the SERP.

By building links to your product and category pages, you’re also adding additional context to your page, without actually needing to write more content on the actual page itself.

For example, if you have a category page selling ‘Blue hats’ and you receive a link from a page entitled ‘Where to buy the best cheap blue hats online’ then your category page is now more closely associated with long-tail keywords such as “cheap blue hats” , “best blue hats” and “buy blue hats online”.

Therefore, links aren’t just a way of increasing the authority of a page on your site, but they also provide additional keywords for Google to associate your page with. This helps your product and category pages to rank for more long-tail keywords, which ultimately leads to a boost in organic visibility and ultimately, organic sales.

 

 

Share this post

James Johnson

SEO Specialist

When he’s not renovating homes or walking his dog in the Yorkshire Dales, you’ll find our sporty James out on the squash court, skydiving, swimming or in the gym. Also a big Harry Potter and Sci-Fi movie fan, James loves to travel. Not only has he moved around the country a lot, but he also loves to immerse himself in the culture of far-flung destinations, including attending SEO conferences in Thailand!

What do you think?

aspect-ratio
David Wilson

A Guide To PR For Businesses In Construction And Home Improvements

David Wilson
20th Jun 2022
Digital PR Blog
aspect-ratio
Kelly-Anne Crean

SEO Copywriting – Keep it Natural

Kelly-Anne Crean
16th Jun 2022
SEO Blog

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?

Free Digital Clarity Call

Need some expert help to uncover what’s holding your digital marketing back? Let us show you for free!

Free Digital Clarity Call

Need some expert help to uncover what’s holding your digital marketing back? Let us show you for free!

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross