data-visualisation
Gary Hainsworth

What Are The Alternatives To GA4 Tracking?

13th Dec 2022 SEO Blog 3 minutes to read

GA4 is continuing its inevitable march to take over from Universal Analytics, and the 1st July 2023 is coming up quickly. Moving to GA4 is relatively painless, but getting to grips with the reporting and integrations is another matter. If you’re still having difficulty you can use our free guide to GA4 to help you along.

There are alternatives though, so if you are staunchly against GA4 or Google Analytics in general, there is an alternatives for you out there.

Those listed below usually have free versions, but many are limited to a smaller number of users or pageviews per day. This will be fine for some users, but bear this in mind when looking at the plans available.

via GIPHY

Matomo

Matomo is an open-source analytics tool, originally called Piwik. There is a Pro version for larger site (see below), but the basic version is great if you are interested in hosting your own analytics or paying for the cloud hosting.

Benefits

Hosting your own analytics will cut down load speeds and make sure that you can keep all of your data forever. It does require some knowledge to set up as well as a server of some description though.

This is also probably the closest to Universal Analytics that you can get. The learning curve is basically non-existent if you’re used to UA and you can import your existing UA data as well, making a great continuation as it is phased out.

Ideal For

People who want to keep their Universal Analytics info, particularly if you have a long history. Also, those who don’t mind setting up their own server for hosting the analytics.

Piwik Pro

After the open-source version became Matomo, the proprietary version – Piwik Pro – has developed into a full analytics suite. It has developed from the free version to include more interactions, reports, integrations and more.

Benefits

Easy to use as with it’s free cousin, and well supported due to the large usage worldwide. These integrations can bridge the gap between the free versions and other products such as Data Studio, Zapier, etc.

Ideal For

Larger websites who still want to work together closely with other Google properties, including Search Console, Ads, Data Studio, etc.

Plausible

A light-weight and open-source analytics tool, Plausible isn’t free, but starts at 9 Euros a month, so won’t break the bank. It also works well with popular content management systems like WordPress and can import your previous UA data.

Benefits

Plausible is GDPR compliant and doesn’t use cookies, so you can remain GDPR compliant. It can also be self-hosted to keep page speeds high and has good API access for developers to use.

Ideal For

Those with full in-house teams, startups and others who might be starting small but have big ambitions.

Mixpanel

Focusing on solutions for sites, apps and physical locations like warehouses, Mixpanel helps with some of the biggest names around – like Uber and Yelp. It is arguably more marketing led rather than raw analytics led, but this is great for busy marketers.

Benefits

This is scalable, secure and integrates with a lot of other apps and services. It may be a little costly to get everything set up, but the usability more than makes up for this.

Ideal For

Larger in-house marketing teams and more complex businesses.

via GIPHY

Other Considerations

There are a lot more services available than those listed above, but there are also a lot of business types. It can be quite difficult to get what you need – especially if your business is young – but take your time to select the right one for you. If you are still unsure, we can help you decide and give further guidance with our support packages.

Here are a few points which should help guide you when you are deciding:

  • Make sure you aren’t oversold and you are buying what you actually need and will use.
  • Keep your data retention time-frames in mind to see wider trends.
  • Try and own the data you generate and keep in mind how it can be used should you cancel a service.
  • Check integrations with what services you already use, so you don’t incur more costs or the cost of moving more services.
  • Make sure the tools are suitable for you people rather than having to spend hours on further training.
  • Ensure the integrations are where they are needed across your website, apps, physical locations and other considerations.

It might not be perfect, but Universal Analytics has been a staple of digital marketing for many years, and it’ll be disappointing to see it go.

Share this post

Gary Hainsworth

Senior Organic Data Specialist

Having worked in SEO for over a decade, Gary knows everything worth knowing about search engines and technical SEO. A talented search marketer, Gary has worked for several exciting brands during his career to date, including the likes of the V&A, Warburtons, the NHS and the Lake District National Park. In his personal life Gary has a passion for guitars – be that playing them, modifying them or building them! He relates strongly with the humble and kind hedgehog, who also happen to be as prickly as his musical taste; anything loud, fast and angry.

What do you think?

aspect-ratio
London cityscape
Stacey Cavagnetto

The Best Digital Marketing Agencies in London

Stacey Cavagnetto
18th Jan 2023
Marketing Strategy
aspect-ratio
Gary Hainsworth

How To Write Ranking Content In 2023

Gary Hainsworth
16th Jan 2023
SEO Blog

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?

Free Digital Marketing Audit

Are you a UK business that needs some expert help to uncover what’s holding your digital marketing back? Let us show you for free!

Questions?

Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.

Map of Hampshire Digital Marketing Agency
Hampshire Digital Marketing Agency
Merlin House 4 Meteor Way Lee-on-the-Solent, PO13 9FU, UK
Map of Lancashire Digital Marketing Agency
Lancashire Digital Marketing Agency
Cotton Court Business Centre Church Street, Preston Lancashire, PR1 3BY, UK
Map of London Digital Marketing Agency
London Digital Marketing Agency
Albert House 256 - 260 Old Street London, EC1V 9DD, UK

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross