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What are SERPs?

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What are SERPs?

SERPs is a bit of industry jargon you may have heard used on various websites and is actually an acronym for Search Engine Results Page(s).So whenever we refer to SERPs in the blog and elsewhere, it is in relation to the results pages generated by search engines in response to a search query. This incorporates everything from PPC adverts and organic search results, to news and local listings.


  1. […] the search engines are usually looking to weed out those ineffectual spam sites that litter their SERPs. Google, Bing and Yahoo (at least for now) are all vying for a larger slice of the enormous pie […]

  2. […] Page load time has always been a significant factor in how a website is perceived by human visitors. It has also been used to determine quality scores assigned by search engines for PPC campaigns. However, it appears that a site’s page load time could now become a ranking factor for Google SERPs. […]

  3. […] search results alongside the aforementioned ‘free map’. This prominent placement within the SERPs is no accident. Google and their competitors listen to the needs of their users and have adjusted […]

  4. […] algorithm are numerous contributing factors, all of which are taken into account and used to create SERPs that will accurately reflect a user’s search term. One of the most important ranking factors is […]

  5. […] Search – We’ve seen the first rollout of real-time search; with Twitter integration in the SERPs of Bing, Google and Yahoo. In 2010 Google and Bing will both also include Facebook messages, with […]

  6. […] are now all about quality. They have made it abundantly clear that they want their SERPs to be full of only the most relevant sites that visitors will use, enjoy and revisit; Google are no […]

  7. […] a vital part of website optimisation during 2010. With local results dominating the top of current SERPs and set to become an integral part of the growing mobile internet boom; getting your business to […]

  8. […] to number one in Google is the ultimate goal of any SEO; but due to the diversity of SERPs, there are other ways to get noticed. Sometimes getting a spread of good performances within search […]

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