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What are SERPs?
SERPs is a bit of industry jargon you may have heard used on various websites and is actually an acronym for Search Engine Results Page(s).So whenever we refer to SERPs in the blog and elsewhere, it is in relation to the results pages generated by search engines in response to a search query. This incorporates everything from PPC adverts and organic search results, to news and local listings.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.
The term “content marketing” is frequently thrown around by marketers, influencers and business owners, but what does it actually mean? Let’s kick off with a quick definition before we take a closer look at this concept.