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On the 2nd day of Christmas Koozai share 2 user experience tips:
Build a Text Based Site Map
Large, complex sites should always have a site map. Don’t let your visitors feel their way through the site, if they are lost or confused, a site map will help them find their way.
Use Consistent Navigation
People are impatient, and therefore so are the users of your website. Don’t confuse people by making them learn new site navigation when they have just made sense of your current one. Use obvious and consistent navigation throughout your whole site, and always have a link to your homepage from every page on the site.
A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.
But how do you find out which questions your audience needs answers to?
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)