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With page load time joining the throngs of ranking factors on Google, more and more websites will need to make a concerted effort to speed things up.
Following on from my post yesterday, ‘10 Tips for Reducing Page Load Time‘, I wanted to provide a few links to potentially helpful resources – both free and premium. Obviously there are plenty of ways that you can improve your page load times, some more obvious than others, but actually implementing changes can be a struggle.
The following sites and programs should help:
Reduce Cookie Size – If you aren’t able to do this yourself or are unsure of what to do, Google Code has some more information – http://code.google.com/speed/page-speed/docs/request.html#MinimizeCookieSize
Image Scaling and Optimising – You can use any offline image manipulation software – Photoshop being one – to shrink your images and lower the size of files. However, for an online tool with similar functions you might want to try (the oddly titled) http://www.gimp.org/.
Load Images as Required – If you have a number of images on your site’s pages and only want them to load as and when a visitor scrolls down, you will need to implement a little coding wizardry. To help you with this try the YUI 2: Image Loader.
Gzip Compression – For a decent archiving tool you could do a lot worse than trying Power Archiver.
Fortunately there are plenty of tools out there to help you out and get your site up to speed, you just need to identify where your problems lie and then find the solution. These are but a small cross section of resources, but we hope they help.
For even more information and technical advice, the Yahoo Best Practices for Speeding Up Your Web Site article is well worth a read.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
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