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With Koozai recently being announced as the premium sponsor at the upcoming ThinkVisibility event in Leeds this September as well as sponsoring Brighton SEO, I thought I might put together a list of recommended search marketing conferences in the United Kingdom.
9 September 2011
Last year’s event sold out in 90 minutes and offers an opportunity of find various aspect of the world of search. If you’d like to attend, Koozai have a number of Brighton SEO tickets to give away!
3 September 2011
With Koozai sponsoring ThinkVisibility, it would be great to meet up with anyone involved in search, PPC or social. The event itself is a great opportunity to hear from numerous accomplished speakers with an SEO, Affiliate, Analytics and Usability background.
21 – 22 September 2011
In its seventh year now, at:tech offers the opportunity to share best practice advice and attend various free sessions on anything from SEO to Facebook Advertising.
15 & 16 May 2012
A platform designed for experienced internet marketers, offering fast-paced sessions and Q&A’s with some of the most accomplished search marketers in the world – great for SEO, PPC and social.
Online Marketing Show
27 – 28 June 2012
Organised by Marketing Week, the Online Marketing Show offers the opportunity to learn how household brands are using the latest ideas and techniques in the world of search and online marketing.
24 – 26 April 2012
Over 200 seminar sessions on a variety of tops including online advertising, search and affiliate, Internet World is Europe’s longest running annual event for digital marketing.
12 October 2011
Supported by the likes of Econsultancy and the Direct Marketing Association, 2011’s Jump event will host 40 international experts and will focus on host marketing can be more effective having a joined up approach.
Cheering crowd at concert via BigStock
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.