We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

The Importance of Keeping Website Content Fresh

8th May 2009 SEO 2 minutes to read

If you’re looking to portray a professional, cutting edge image, the last thing you want is for old content to undermine your website’s credibility. Both from a visitor’s point of view and that of the search engine crawlers, new content can be hugely beneficial.

In terms of search engine rankings, fresh copy and relevant new pages are a great way of getting a major boost for your site. New content means that there are additional keywords bulking up your potential organic search pulling power. Plus, whenever you add fresh copy to a site, the search engines send out what we call crawlers or spiders, which will then process the information and index the page.

Boost Search Engine Rankings

Bearing in mind that potential visitors and clients can search for pretty much anything, it almost goes without saying that having additional related keywords and phrases on a site can only be a positive move. As with all things though, it has to be done in moderation. Having a sprawling site full of hundreds of pages, each one containing a wealth of copy overloaded with keywords, will more than likely put off any users once they’ve arrived.

News feeds and blogs tend to be a very popular and highly successful way of boosting a website’s content without cluttering up key pages. They update regularly and are a great for providing additional internal links, whilst also drawing in casual visitors. You can also show off your industry expertise and really add some value to your website’s message with.

Maintain Your Website’s Credibility

From a purely stylistic point of view though, content updates are essential on a number of levels. For example, would you buy from a site that still had Christmas banners in the middle of May? Or one that proudly boasts having products that were ‘Brand New for 2007’? Whilst these may be extreme examples, there are thousands of sites on the Internet suffering as a result of not keeping copy right up-to-date.

To maintain a credible image amongst visitors, every aspect of a website needs to be considered. From the design of the Home Page to the content of the copy, it all needs to be up to scratch. Thorough checks of your copy can be time consuming though, particularly if you’re operating a large site; however, the benefits of doing so are clear. You don’t want to be losing customers due to a typo filled product description, or suffer in search engine rankings as a result of continued inactivity; so content really is key.

Share this post

Stephen Logan
About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

What do you think?

  • aspect-ratio
    Nicola Churchill

    The Psychology Of Colour In Marketing

    When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
    (more…)

    Nicola Churchill
    @with_nic
    30th Jun 2017
    Content Marketing
  • aspect-ratio
    Cat Birch

    Koozai Launches Free Breakfast & Learn Events

    We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.
    (more…)

    Cat Birch
    @MissCatBirch
    25th May 2017
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?