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Images provide a good benefit for your blog posts; they introduce an attention grabbing element alongside your post title and entice people to click through to your site or post. Sometimes the image is all it takes initially to influence someone to visit a page as people are very visually driven and a good image is all it might take considering the number of websites, posts and articles a typical person will see when browsing the net each day.
Images are also useful to use within the Blog posts to break up the text content into manageable chunks and to provide the readers with image content relevant to the text. For example, illustrations and screenshots, etc.
Choosing The Right Image
This is not an easy task, especially if you are not a technical whizz with Photoshop or even have the time to craft the perfect image for each Blog post that goes live. You probably still want an image that relates to the post and is relatively unique. For some time there has been a trend for using images largely unrelated to the Blog post. These images have usually been selected for the humour element, to capture attention (if the image is a bit strange) or to draw on some sort of metaphorical relationship between the image and the post. There is no issue with doing this but like most things, they are likely to prove ineffective when people start to see similar images all over the web.
So what are the options if you are running low on ideas, inspiration or even time? I have put together this post to give you some ideas and help you find a resource that might suit, for when you next need an image for your Blog post.
Resources For Finding Images:
Stock image websites
These exist to help you find the perfect image for your project; these websites usually contain hundreds and thousands of images from which to choose. More often than not they contain a number of royalty free images and a number of images that require you to pay a small amount for. Subscription packages may be available on a paid monthly basis that allows you to download a certain number of images each month; this might be perfect for your needs.
Here is a list of popular royalty free and stock image websites:
Find images for free
There are sites which allow you to search through and download free images. The choice tends to be limited compared to the paid options, however if you continue to edit the image using some software of choice, you can create something unique and perfectly suited for your Blog.
Here is a list of options available to you:
Tools for improving the images
Once you have found an image perfect for your post, you may choose to use a variety of tools to make the image unique. Here is a list of tools and resources that can help you do this:
Free alternatives to Photoshop
There are a number of available online applications that have similar functions as offered from Photoshop. They are generally more appropriate for basic editing, however this is usually all that is required for finding a tool suitable for what you need.
Here is a list of alternatives to Photoshop:
If you don’t feel like using a image provided by a stock photo site or you are not keen on spending lots of time creating something for yourself using an image application, there are some alternative options.
I have listed a few options here, but if anyone knows of any other good resources, please tell us in the comments section.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.