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With the launch of Bing, many website owners have discovered that the description of their site is not all it should be.
Whilst, as most site owners understand, the description on Google is taken from the Meta Description tag, Bing has taken the decision to extract the information from their listing in the Open Directory (DMOZ).
In fact, this is not new; MSN Search and Live Search both did this but with the publicity the newly named search engine is receiving along with its growing popularity among users, this issue has gained more focus.
For an example, see Bing’s description of their colossal competitor Google:
To ensure that the description of your site on Bing is how you would like it to read, the following Tag needs to be introduced onto your page:
<META NAME=”msnbot” CONTENT=”NOODP”>
Simply, this tells the MSNBOT not to grab its content from the OPD and select your Meta description instead.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.