We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Colin Differ

Bing using DMOZ Description

2nd Jul 2009 Paid Search, Bing AdCenter, SEO, SEO Resources Less than a minute to read

With the launch of Bing, many website owners have discovered that the description of their site is not all it should be.

Whilst, as most site owners understand, the description on Google is taken from the Meta Description tag, Bing has taken the decision to extract the information from their listing in the Open Directory (DMOZ).

In fact, this is not new; MSN Search and Live Search both did this but with the publicity the newly named search engine is receiving along with its growing popularity among users, this issue has gained more focus.

For an example, see Bing’s description of their colossal competitor Google:

DMOZ BING

To ensure that the description of your site on Bing is how you would like it to read, the following Tag needs to be introduced onto your page:

<META NAME=”msnbot” CONTENT=”NOODP”>

Simply, this tells the MSNBOT not to grab its content from the OPD and select your Meta description instead.

Share this post

4 Comments

What do you think?

aspect-ratio
koozai-speaking-event-brightonSEO
Callum Coard

BrightonSEO Roundup: Practical Insights into Winning Featured Snippets

Callum Coard
5th Oct 2018
News
aspect-ratio
Koozai-team-at-brightonSEO_2018
Michael Lam

BrightonSEO Roundup: Take your Site Speed Optimisation to the Next Level

Michael Lam
@Mikelam129
4th Oct 2018
News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.