We're hiring

Call 03332 207 677

Colin Differ

Bing using DMOZ Description

2nd Jul 2009 Paid Search, Bing AdCenter, SEO, SEO Resources Less than a minute to read


With the launch of Bing, many website owners have discovered that the description of their site is not all it should be.

Whilst, as most site owners understand, the description on Google is taken from the Meta Description tag, Bing has taken the decision to extract the information from their listing in the Open Directory (DMOZ).

In fact, this is not new; MSN Search and Live Search both did this but with the publicity the newly named search engine is receiving along with its growing popularity among users, this issue has gained more focus.

For an example, see Bing’s description of their colossal competitor Google:

DMOZ

BING

To ensure that the description of your site on Bing is how you would like it to read, the following Tag needs to be introduced onto your page:

<META NAME=”msnbot” CONTENT=”NOODP”>

Simply, this tells the MSNBOT not to grab its content from the OPD and select your Meta description instead.

Share this post

Colin Differ
About the author

Colin Differ

Colin's role as a search specialist is to manage both organic and paid search to achieve a high ROI for our clients.

4 Comments

What do you think?

  • aspect-ratio Samantha Noble at Voice FM
    Cat Birch

    Samantha Noble Shares Paid Media Insight on Voice FM

    Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
    (more…)

    Cat Birch
    @MissCatBirch
    18th Jan 2017
    News
  • aspect-ratio Create Britain
    Cat Birch

    Koozai Supports The Drum Network and Their ‘Create Britain’ Initiative

    The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.

    Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.

    (more…)

    Cat Birch
    @MissCatBirch
    13th Dec 2016
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?