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With the launch of Bing, many website owners have discovered that the description of their site is not all it should be.
Whilst, as most site owners understand, the description on Google is taken from the Meta Description tag, Bing has taken the decision to extract the information from their listing in the Open Directory (DMOZ).
In fact, this is not new; MSN Search and Live Search both did this but with the publicity the newly named search engine is receiving along with its growing popularity among users, this issue has gained more focus.
For an example, see Bing’s description of their colossal competitor Google:
To ensure that the description of your site on Bing is how you would like it to read, the following Tag needs to be introduced onto your page:
<META NAME=”msnbot” CONTENT=”NOODP”>
Simply, this tells the MSNBOT not to grab its content from the OPD and select your Meta description instead.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.