We're hiring

Call 03332 207 677

James Perrin

Review Stealing Stopped By Google Places

25th Jul 2011 News, Industry News, SEO, Local Search 1 minute to read


Google Places have long used reviews of local businesses from third party sites as a way of centralising all or as much information about that specific business.

That was until last week when they announced they would no longer post reviews or parts of reviews from other sites about a specific business on their own Google Places site. The move is a result of a U.S. antitrust investigation into its business practices according to the Financial Times.

Many sites that rely heavily on user generated reviews such as Yelp, TripAdvisor and Citysearch have long complained about the use of their reviews in Google Places. Instead of visitors using their service, they could have used the information displayed in Google which was taken from one of these sites in the first place.

Since the change, Google have changed the way they use and display reviews. They now post separate links to these reviews and do not include them into their review count for each site.

The changes have come about as a result of an antitrust hearing, one of many that Google have come so accustomed to dealing with over the years [See: Google Readying itself for a Big Hit from US Regulators].

In fact Avni Shah, Google Places Product Manager, explained in her blog post that, “Based on careful thought about the future direction of Place pages, and feedback we’ve heard over the past few months, review snippets from other web sources have now been removed from Place pages.”

Whilst this is a particularly interesting move, especially as Google are reacting to recommendations set out by the U.S. government, it isn’t all bad news for Google Places. They have been using other site’s reviews up until now to give themselves a foothold in terms reviews in their own SERP’s. During this time, they have been able to build up a healthy portion of their own reviews, especially after merging Places with their Hotpot service [See: Google Hotpot: Local search gets personal].

It’s one small move in the right direction for some, notably those strong opponents to Google’s stealing of reviews, but does this herald a sign of things to come, and will Google stay committed to fair practice and healthy competition?

Share this post

James Perrin
About the author

James Perrin

Content Marketing Manager, James Perrin is a regular contributor to the Koozai blog. Well experienced in sales and marketing, James also has a passion for journalism and media, especially new media. From the latest industry related new stories to copywriting advice, James will provide you with plenty of digital marketing information.

What do you think?

  • aspect-ratio Samantha Noble at Voice FM
    Cat Birch

    Samantha Noble Shares Paid Media Insight on Voice FM

    Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
    (more…)

    Cat Birch
    @MissCatBirch
    18th Jan 2017
    News
  • aspect-ratio Create Britain
    Cat Birch

    Koozai Supports The Drum Network and Their ‘Create Britain’ Initiative

    The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.

    Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.

    (more…)

    Cat Birch
    @MissCatBirch
    13th Dec 2016
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?