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You have your Google Places profile, you have optimised it completing as many fields as possible, but your still not gaining the rankings you expected.
Well much like a web page there is more to ranking than simply optimising the profile, especially if you are in a highly competitive field.
One area that may be lacking is the number of reviews you are receiving.
Gaining reviews from satisfied customers could be the difference between you ranking and just missing out. Reviews will also help build up your Google Places profile.
Google feeds from review sites and the more you gain the better your chances are of gaining some serious SERPs space.
A good example is the Hotel trade. This is a highly competitive sector with every review counting. If we look at (a very generic search) “Hotels in London” you can see just how many reviews the top ranking Hotels are receiving. If you were looking to compete then you need to start gaining some serious feedback.
It’s easy for your customers to leave a review and there are a number of sites where they can do this. Asking customers to review you on sites such as Yelp, TripAdvisor and other sites where you are listed will start to build up your review count. It should be made as straightforward as possible for them to find the sites and a gentle reminder certainly wouldn’t go amiss.
A steady stream of reviews coming in will start to strengthen your profile. If you are in a competitive field the temptation will be there to create “made up” reviews. Even if you appear to be miles away from your competition this isn’t advised. Google and other search engines are constantly on the look out for obvious spam and hoaxes. A sudden influx of reviews will stand out and simply draw attention to your profile. If Google has reason to believe that your reviews aren’t all that they appear to be, you could lose even more ground on your competition.
Some examples of review sites that you should look to be gaining reviews from:
To keep up to date with my latest posts and other issues in the field of local search, follow me on Twitter at @Impact_Andy
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.