Koozai > Blog > The Psychology of Link Building (Outreach Mind Control)

The Psychology of Link Building (Outreach Mind Control)

| 1 minute to read

Psychology of Link BuildingIt’s tough to get links from high profile websites such as the Guardian and TIME and only the strongest pitches and most effective outreach will get results. To do this it’s vital you understand the way people you are contacting work, alongside the needs they have, and all the hundreds of others things they have to get done.

You can do this with psychology, and in this presentation we reveal the same psychological techniques we used to get coverage in the BBC, Daily Mail, CBS, TIME and many more. Best of all we show you how to do this too.


For this talk Koozai partnered with Distilled for an evening of networking, presentations and good times.

If you haven’t signed up for the Linklove conference be sure to check it out, or learn more about the other speakers Annabel Hodges and Philip Nottingham who gave excellent talks.


You can view a full set of photos from my talk on our Facebook page. A few sample shots are below:

The Psychology of Link Building

View more photos on our Facebook page.

Slide Cover

We also put together a custom cover for this presentation which was inspired by retro books and video game covers.

Psychology of Link Building


  1. […] journalists and providing unique compelling content. We also looked at this in more depth with a presentation in this area. This is certainly something we will continue to focus on in […]

  2. Ed Yates avatar

    The slide show demonstrates how easy a well thought out campaign can be shared. Most of the best links that I have personally acquired were indirect and were delivered in a soft and suggestive tone that also gave the recipient the ‘accessibility’ to make this happen. The consideration was in their control. No pressure was applied (although persistence can sometimes be a virtue!) Ultimately, they chose whether they wanted to link to these assets. I was simply the vehicle. I love seeding juicy fruit!

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