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It’s tough to get links from high profile websites such as the Guardian and TIME and only the strongest pitches and most effective outreach will get results. To do this it’s vital you understand the way people you are contacting work, alongside the needs they have, and all the hundreds of others things they have to get done.
You can do this with psychology, and in this presentation we reveal the same psychological techniques we used to get coverage in the BBC, Daily Mail, CBS, TIME and many more. Best of all we show you how to do this too.
For this talk Koozai partnered with Distilled for an evening of networking, presentations and good times.
You can view a full set of photos from my talk on our Facebook page. A few sample shots are below:
View more photos on our Facebook page.
We also put together a custom cover for this presentation which was inspired by retro books and video game covers.
A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.
But how do you find out which questions your audience needs answers to?
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)