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Wish List websites have become popular over the last few years; more and more sites are cropping up with some sort of wish list feature.
Generally speaking, these tend to be community websites where users can share products they want or already own. They are another social portal where you can engage within the community and share your interests.
How the websites work
Once signed up to one or a number of these sites, you then need to begin creating lists and adding friends. You can build a list of products by adding the product URL to the list; some websites have the functionality of a bookmark style button for it to be instantly posted to your profile.
Lists can be shared and added to over time. Some of these websites take more of a gift approach where users can share their ‘want’ lists and family and friends can view this for gift buying ideas.
Types of wish list sites
Most Wish List websites revolve around communities and the purpose is to share the things you like using these platforms, others are more centred on gifts. Here are some popular sites:
What type of websites can I link to?
Due to the nature of the websites it’s only worth linking to sites which sell products online. By doing so, you can acquire some good deep links through to the product pages of your website. However, you do need to be careful about how you go about doing this.
The link magic
When adding a product to your Wish Lists, you usually add a title and a link along with the submission. Occasionally this allows you to optimise the link text, which is beneficial with regards to SEO. If you are not able to optimise the link text, you can still surround the link with keyword optimised text which will help pass some relevance on.
As with most Link Building strategies, it’s always important to remember not to be too spammy. When creating the list, your aim should be to engage other users and share these products online. Building up your own profile will be a worthwhile strategy by creating lists separate to your Link Building activities.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.