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Wish List websites have become popular over the last few years; more and more sites are cropping up with some sort of wish list feature.
Generally speaking, these tend to be community websites where users can share products they want or already own. They are another social portal where you can engage within the community and share your interests.
How the websites work
Once signed up to one or a number of these sites, you then need to begin creating lists and adding friends. You can build a list of products by adding the product URL to the list; some websites have the functionality of a bookmark style button for it to be instantly posted to your profile.
Lists can be shared and added to over time. Some of these websites take more of a gift approach where users can share their ‘want’ lists and family and friends can view this for gift buying ideas.
Types of wish list sites
Most Wish List websites revolve around communities and the purpose is to share the things you like using these platforms, others are more centred on gifts. Here are some popular sites:
What type of websites can I link to?
Due to the nature of the websites it’s only worth linking to sites which sell products online. By doing so, you can acquire some good deep links through to the product pages of your website. However, you do need to be careful about how you go about doing this.
The link magic
When adding a product to your Wish Lists, you usually add a title and a link along with the submission. Occasionally this allows you to optimise the link text, which is beneficial with regards to SEO. If you are not able to optimise the link text, you can still surround the link with keyword optimised text which will help pass some relevance on.
As with most Link Building strategies, it’s always important to remember not to be too spammy. When creating the list, your aim should be to engage other users and share these products online. Building up your own profile will be a worthwhile strategy by creating lists separate to your Link Building activities.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.