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Squidoo, for those who don’t know, is a user-generated hub of information covering a diverse range of subjects. Content is created and uploaded by the general public to create a highly adaptable, multimedia ‘lens’. The subject of the pages can vary from how-to articles to informational pages on niche topics. Once a page grows in popularity, it can provide a strong link to any target site as well as helping to deliver decent levels of targeted traffic.
The personalisation of each lens and the ability to attract significant volumes of traffic makes it a rich source for external links for SEO purposes. A lens can be self promotional or it can be a source of information, the choice of angle is largely yours. Creating a lens which provides invaluable information to searchers is a good way of increasing the authority of the page, it may even rank well in the search engines. A keyword focused hyperlink can be added to the lens page pointing to a page on your own website.
To create a Squidoo lens, you first need to sign up to the site (it’s free!). You can then select the option to create your own lens. Here are some tips to get you started:
Unique lenses are far more likely to gain recognition and popularity; people may even link to the lens if they feel the information would be useful to someone else. A good lens can quickly rank for keywords relating to the lens subject, this in turn will make your links pass value and send relevant traffic to your site.
Here are some good pointers to get the most SEO value out of your Squidoo lens:
To summarise, Squidoo is a good way of gaining valuable keyword targeted links for a website. It seems to have fared a lot better than other sites in the recent Google update [see: Google Algorithm update: Quality Content is King], and has a thriving community of writers and those who are looking for good content. Creating unique lenses of valuable content is the best way to build the reputation of a lens and in return offer a great link.
Any comments on Squidoo are more than welcome below and you can also follow me on Twitter @Koozai_Tom
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.