Squidoo, for those who don’t know, is a user-generated hub of information covering a diverse range of subjects. Content is created and uploaded by the general public to create a highly adaptable, multimedia ‘lens’. The subject of the pages can vary from how-to articles to informational pages on niche topics. Once a page grows in popularity, it can provide a strong link to any target site as well as helping to deliver decent levels of targeted traffic.
The personalisation of each lens and the ability to attract significant volumes of traffic makes it a rich source for external links for SEO purposes. A lens can be self promotional or it can be a source of information, the choice of angle is largely yours. Creating a lens which provides invaluable information to searchers is a good way of increasing the authority of the page, it may even rank well in the search engines. A keyword focused hyperlink can be added to the lens page pointing to a page on your own website.
To create a Squidoo lens, you first need to sign up to the site (it’s free!). You can then select the option to create your own lens. Here are some tips to get you started:
Unique lenses are far more likely to gain recognition and popularity; people may even link to the lens if they feel the information would be useful to someone else. A good lens can quickly rank for keywords relating to the lens subject, this in turn will make your links pass value and send relevant traffic to your site.
Here are some good pointers to get the most SEO value out of your Squidoo lens:
To summarise, Squidoo is a good way of gaining valuable keyword targeted links for a website. It seems to have fared a lot better than other sites in the recent Google update [see: Google Algorithm update: Quality Content is King], and has a thriving community of writers and those who are looking for good content. Creating unique lenses of valuable content is the best way to build the reputation of a lens and in return offer a great link.
Any comments on Squidoo are more than welcome below and you can also follow me on Twitter @Koozai_Tom
I just stumbled upon your article through Google. Great article, you explained everything. I was creating pages for my new medical project. Thanks I’m going to follow your steps.
I really ejoyed the articoe and will definetly use some of the tips in my next squidoo lens. One problem I was having, was being able to link to the page I was promoting in the bio section. How do you do this? Is this the best place to promote your page?
Thanks for this useful information, I have not used Squidoo before but after reading this post I will give it a go and see how it can help with my SEO.
Thanks for the post Tom. I have been doing SEO for a little while now and know how to do simple link buidling but am getting lost when it comes to Squidoo, Hubpages etc, the problem I have is I am not great at writing content, what do you suggest?
Are Squidoo lenses still useful after recent Google updates. My site https://toyota-hilux-vigo.com was rising in rank on its relevant keywords but then suddenly last week this march forward stopped and I have dropped on some keywords. I’m seeing that more content I add the less it rises in rank. Is content no longer king?
Thanks for the tips. I have recently published a new lens with keywords linking back to my site, however, when you click these keywords it doesnt actually take you to my site – it takes you to a page on the Squidoo site. Do you know why?
Just started using squidoo as a SEO tool. Good few tips here for making the most of it and not just creating a lens and forgetting about it – is it important to constantly update your lens? Are you better concentrating on building a few good lens than having lots of them.
Great information thanks, i am relatively new to Squidoo and was not aware that you can add higher SEO value to your lens. I will definitely take action and use these tips thanks.
Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?