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If you’re a Webmaster or site owner, this should be of interest to you!
Within Google Webmaster Tools, it has been possible for a while to get a list of those pages that Google has as ‘Not found’ or 404.
First and foremost, if you have pages not found, you should take steps to fix them, e.g. if a page has been renamed, redirect the old page to the new page (301 permanent redirect).
Now though, Google Webmaster Tools shows you where your 404 pages are being linked from (Diagnostics | Web crawl):
Once you analyse the inbound links to old or broken 404 pages, you can take the appropriate steps to fix the issue. You could contact the Webmaster of the site that is linking to yours and ask them to update to give their visitors a better experience or you could 301 redirect the old page to new page if there is a suitable replacement.
Whichever route you take, you should definitely keep an eye on your Webmaster Tools account and particularly your diagnostics section. Keep your site in order and you may just get rewarded for it by gaining additional traffic.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.