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There has been a lot of talk recently relating to Whitehat and Blackhat techniques for SEO and Link Building. It is generally perceived that Blackhat SEO (unethical) techniques are attempts to manipulate the search engine rankings without providing value for the search terms. Some Blackhat techniques include hidden text, cloaking, paid links, link farms and so on.
Any Link Building strategy should aim to build a good number of high quality and relevant links over time.
Link building rules
It is easy to avoid the shadier side of Link Building by following a few simple rules:
How to go about getting quality links
There are many ways of finding quality (ethical) link sources around the web, here are a few different types of websites that could provide a link opportunity:
Is there an optimum number of links?
There isn’t an ‘optimum number of links’ that any site should aim to get. It is far more important to receive high quality and relevant links. A good strategy is to build a number of links regularly over time. You may want to set aside a certain amount of time each week to build links to your website. This looks much more natural to a search engine compared to gaining thousands of links overnight.
How to avoid unethical link building techniques
You can avoid unethical link building techniques by following the rules above. By following these you should be able to spot whether a link opportunity is worth the effort or whether it is likely to harm you in anyway.
Approach each opportunity with the mindset of wanting to create value for others; this is where you get the best links. Avoid paying for a link on a website (unless it is a paid directory) and don’t be tempted by any link schemes, creating thousands of backlinks to your website overnight is unlikely to help your website and may result in a penalty (drop in rankings).
Always aim for value, try and target websites that aim to serve content to your target audience. This way you are likely to gain some quality links ethically.
Chrome chain with a red link via BigStock
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.