With the developments of smart phone and the increasing use of the internet on mobile phones, it is important to know whether or not your site is being viewed on mobile phones and how much value this traffic is to you. This will enable you to judge whether creating a mobile site or app is going to give you a good return, or whether you need to push your mobile marketing technique to increase the volume of mobile traffic on your site.
I’m going to show you a quick and easy way to use Google Analytics to see how many visits you get to your site on mobile phones so that you can make the right decision about mobile traffic for your site.
Using Advanced Segments to Identify Mobile Traffic
While in your Google Analytics reports you will see the Advanced Segments menu in the top right-hand corner, in the grey bar. Click on ‘All Visits’ to open the options and then select ‘Create a new advanced segment’.
Under ‘Visitors’ drag ‘Mobile’ into the dashed box
In value, type or select ‘Yes’
Name the Segment
Save and Apply to report
Now you will see the activity on your site by users on mobile phones. This should quickly indicate how many conversions you get on mobile and how the traffic interacts with your site. You can select ‘All Visits’ from the list of advanced segments and compare the two alongside each other, or create the same segment with the value No to compare mobile vs. non-mobile traffic.
It is quick and easy to set up and the results can be quite surprising, but if doing it yourself sounds like a bit too much effort, you can use the one I made earlier, just log in and save this to the profiles that you want to use it on.
As with all advanced segments, you can make them visible on all profiles you have access to when you create it and share them with others through the Manage Advanced Segments area. They also work on all data that you have in the profile, so you can scroll back to the dark ages and see how things have changed!