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In a web dominated by links it’s important to explore new ways to gather referring domains. One quick and easy way to gain a valuable backlink is to run your site through a range of website analysis tools. Not only does this help you understand the strength of your domain but it also provides a unique URL with a link back to your site.
Below are four sites which all provide a like worth pursuing:
Allaboutsite is a free SEO tool that provides free details on traffic, rankings, website worth and optimisation. You can create your own customised URL in a matter of seconds. Once the page has been created you will automatically obtain a link back to your site.
Quarkbase is an excellent tool to get a comprehensive view on your websites strengths and weaknesses. Again, you can simply submit you domain and get a customised page (with a link). The page will also provide information on traffic data, similar sites, social comments and popularity.
This tool is a resource for small business owners and anyone else wanting to promote a website. You can run a quick site report which will explore the ‘on page’ elements that matter most for search engine optimisation – title tags, meta descriptions, headings alt text and more. In turn, the report will create your own customised page with a link back to your domain.
Alexa is the most popular web information company. The site ranks the most popular domains as well as providing information on traffic stats, metrics and related links. Having your own individual page will provide a link back to your site. The first thing you need to do is register a free account. You then go to “Your Sites” and click “Add Site”. This will enable you to claim your site and create a page linking back to your domain.
All the link sources mentioned tend to appear in link analysis tools (including Google Webmaster Tools) showing that the sources are give a certain amount of authority. Submitting your site to web analysis tools takes no longer than two minutes. The benefits include a useful analysis and a respected link back to your website. For the time spent this is definitely worth incorporating into your link building strategy.
Chain link via BigStock
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.