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In a web dominated by links it’s important to explore new ways to gather referring domains. One quick and easy way to gain a valuable backlink is to run your site through a range of website analysis tools. Not only does this help you understand the strength of your domain but it also provides a unique URL with a link back to your site.
Below are four sites which all provide a like worth pursuing:
Allaboutsite is a free SEO tool that provides free details on traffic, rankings, website worth and optimisation. You can create your own customised URL in a matter of seconds. Once the page has been created you will automatically obtain a link back to your site.
Quarkbase is an excellent tool to get a comprehensive view on your websites strengths and weaknesses. Again, you can simply submit you domain and get a customised page (with a link). The page will also provide information on traffic data, similar sites, social comments and popularity.
This tool is a resource for small business owners and anyone else wanting to promote a website. You can run a quick site report which will explore the ‘on page’ elements that matter most for search engine optimisation – title tags, meta descriptions, headings alt text and more. In turn, the report will create your own customised page with a link back to your domain.
Alexa is the most popular web information company. The site ranks the most popular domains as well as providing information on traffic stats, metrics and related links. Having your own individual page will provide a link back to your site. The first thing you need to do is register a free account. You then go to “Your Sites” and click “Add Site”. This will enable you to claim your site and create a page linking back to your domain.
All the link sources mentioned tend to appear in link analysis tools (including Google Webmaster Tools) showing that the sources are give a certain amount of authority. Submitting your site to web analysis tools takes no longer than two minutes. The benefits include a useful analysis and a respected link back to your website. For the time spent this is definitely worth incorporating into your link building strategy.
Chain link via BigStock
Your branding is not your product or service. Instead it is about you and your team and how you connect with your audience. Good branding has always been focused on forging connections and as the digital landscape allows us to be more interconnected than ever before, branding and digital should be inseparable. (more…)
I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?