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I recently came across no easy explanation on how to create a Google Video Sitemap for your website when you are using YouTube as your video host. Many people benefit from YouTube’s excellent video embedding options to deliver their videos reliably and quickly within their own website.
Google originally created Video Sitemaps to be able index video content of websites that had created, uploaded and hosted their own videos. But these days more people use the excellent free video hosting services to save on their bandwidth costs and increase their involvement in social media.
When you use Google’s current video sitemap template for any hosted video you come across a big problem: where is the video file and thumbnail image hosted? After searching the internet hopelessly I found some software that discovered the current location of my embedded YouTube videos.
The sitemap generator I used to create a Video Sitemap was Microsys’ A1 Sitemap Generator (Professional edition – $69). You simply choose the Google video sitemap preset and enter your websites URL. It will then crawl your website and find your embedded YouTube videos, then go off and grab the source and thumbnail image URLs and add them to the sitemap. The sitemap will get the title, description, tags and category from the HTML of your page with the embedded video.
If you want to create a Video Sitemap for your YouTube videos for free, try using my Embedded YouTube Video Sitemap template, it may not always work for you and is not guaranteed to work. Just replace the XX’s with the video id of your YouTube video and edit the Title, description, tags and category as necessary. Duplicate the <url></url> section to add more videos.
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
<video:description>The video description goes here.</video:description>
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.