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Including a map on your Contact Us page or Directions page can help give visitors a good visual indication as to where you are located as well as help to enhance these pages.
Adding a Google Map to your website is easier than you may think and you don’t have to be an expert Web Developer to do this.
Here is an easy to follow step by step guide to adding a Google map to your website.
All you need to do is go to Google Maps: maps.google.com
Once there search for your location in the search bar:
Then choose which view you wish to add to your site. You have the choice between Satellite and Map:
You also have the option of Street View by dragging the yellow man to the location of your business.
Once you have chosen which view you wish to have on your site you need to capture the HTML Code which is done by clicking on the link option in the top right hand side.
This will then provide you with the code you need.
An option of customising your embedded map is also on offer by clicking on the “Customise and preview embedded map” link directly below the HTML code being provided.
Here you can adjust the map to how you want it.
Once complete simply add the HTML code to your web page and your done.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.