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It’s amazing with an industry such as Search Engine Marketing how many people know a lot about it but, for whatever reason, fail to implement the basics, even on their own site.
Just as interesting is how many web designers, in fact anyone who’s job involves using computers, seem to have gained an inside knowledge into the finer points of search engine optimisation or building effective pay per click campaigns without needing to do any form of study.
In his recent article, Don’t Hire a Butcher to do a Baker’s Job, Mark Jackson, has written an excellent piece explaining why you really shouldn’t trust your site’s search marketing success to someone who just happens to “know a bit”.
Before you let your web designer, IT support technician or Milkman loose on your site, check their credentials. Get evidence of success. Case studies? Testimonials? Anything!
Of course, I’m going to suggest that if you’re a UK business you at least have a chat with us but, whatever you do, don’t just leave your site’s search marketing to chance. Getting it wrong could leave you more than just a bit disappointed; you could find yourself worse off than if you did nothing at all!
Experts tend tend to earn that title in whatever field they may be in. They spend time studying, researching and implementing new ideas; they dedicate time and effort into achieving expert status.
There’s a good reason why we don’t dabble in web design; that being that we’re rubbish at it. Some might ask ‘where’s your diversity?’ Well with respect, we, like so many others, believe it is better to master your own art before trying to expand into new ones.
SEO isn’t out of reach for anyone, the information needed to optimise a website is widely available. However, the same is also true of molecular biology. You need to take time to really get to know the subject, understand the intricacies and avoid the pitfalls. Showing a passing interest and claiming expertise is hopeful at best.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.
When we think of reality headsets, our immediate thoughts go to viewing the world in a virtual reality (VR) from wherever we are in the world. Whether that be your own living room, office or business, VR headsets allow you to transport yourself into a completely different environment and immerse yourself in that world.
This is what makes HoloLens different.