Koozai > Blog > 25 Reasons You Need To Use Video Marketing [Infographic]

25 Reasons You Need To Use Video Marketing [Infographic]

| 1 minute to read

18-06-2014 09-54-03Why does your business need to include video as part of its Content, Social, Email and Digital Marketing campaigns? Well, according to the team at Quick Sprout, there are many reasons. Today we are showcasing their Infographic which highlights the 25 reasons your business needs to get on board. Enjoy.

Visual marketing is an integral part of any Digital Marketer’s marketing arsenal. The reason being is because of its effectiveness. Whilst images help dramatically, it’s thought that video can have a significant boost in interaction, action and usability.

If you’re not yet harnessing the power of video marketing – hopefully this Infographic will persuade you.

Some of our favourite stats include:

  • Videos provide a 74% increase in visitors’ understanding of a product.
  • 45.5% of Internet users view at least one video over the course of a month.
  • An average user spends 16 minutes and 49 seconds watching online video ads every month
  • 80% of users remember the videos they watch online
  • 46% of users take action after viewing a video online
  • Your website visitors are 64% more likely to buy a product after watching a video
  • When video is included in email there’s a 2 – 3 times increase in Click through Rates
  • When video is included in email there’s also a 51% increase in subscriber-to-lead conversion rates
If a Picture Says 1000 Words Then Video Is… Priceless
Source: Quick Sprout

We hope you found this infographic useful. If you’d like to know more about video for your Content Marketing or Social Media campaigns – get in touch today.The views expressed in this Infographic are those of the original creator so may not represent those of the Koozai team.


  1. […] with video over any other type of content. They also retain more that they see in videos. In fact, 80% of people remember video ads they see online, as opposed to less than 50% for all other content […]

  2. […] of the people who did use video in their email marketing however reported positive results. Quick Sprout reports that subscriber opt-outs decreased by 75% and subscriber-to-lead conversion increased by […]

  3. […] content marketing every year in an effort to stay relevant among a sea of increasing competition. Quick Sprout reports the average user is exposed to around 32.2 videos per month, and 45.4% of internet users […]

  4. […] Memorability An impressive 80% of people remember the videos they see online. The same cannot be said for every article or manual […]

  5. […] According to Forbes, the human brain is hard-wired to pay attention to people’s faces and expressions to gather information and trust. Body language and emotions are appealing and their contagious nature naturally induces people to share. […]

  6. […] your product works and why your product or software is the best out there. According to a Koozai blog post by James Perrin, 80% of people remember the videos they see online. And that’s a big […]

  7. […] marketing strategies, it’s not just the written content that can be extremely useful. In fact, video marketing is becoming one of the most popular types of content out there when it comes to getting the message […]

  8. […] you know that 80% of people remember the video ads that they see online? Can you say the same thing about every blog post and […]

  9. […] “sticking power” in the minds of your potential, and current, customers. Indeed, 80% of people claim they remember the video ads they’ve watched online. You can’t say the […]

  10. […] Here’s a great infographic with more impressive statistics about why you should consider using video marketing. […]

  11. […] you know that 80% of people remember the video ads that they see online? Can you say the same thing about every blog post and […]

  12. […] In fact, 46 percent of users take some sort of action after viewing a video online, according to Koozai.com. Videos enable strong storytelling in a short and memorable format that viewers can […]

  13. Andrea avatar

    This is great, do you have sources for the stats in your infographic?

    1. Andrea avatar

      Sorry. I see them at the end. :)

  14. […] acuerdo con Koozai.com, los resultados que se pueden encontrar en el uso de video en el mercadeo digital es relevante […]

  15. David Morgan avatar

    This is a great infographic!

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