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Why does your business need to include video as part of its Content, Social, Email and Digital Marketing campaigns? Well, according to the team at Quick Sprout, there are many reasons. Today we are showcasing their Infographic which highlights the 25 reasons your business needs to get on board. Enjoy.
Visual marketing is an integral part of any Digital Marketer’s marketing arsenal. The reason being is because of its effectiveness. Whilst images help dramatically, it’s thought that video can have a significant boost in interaction, action and usability.
If you’re not yet harnessing the power of video marketing – hopefully this Infographic will persuade you.
Some of our favourite stats include:
We hope you found this infographic useful. If you’d like to know more about video for your Content Marketing or Social Media campaigns – get in touch today.The views expressed in this Infographic are those of the original creator so may not represent those of the Koozai team.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.