Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
Quality Score was introduced for Google AdWords to help Google decide which position an advertisers ad should be displayed and subsequently how much should be charged for each click on the ad.
Google assigns each keyword within an AdWords campaign with a score between 1 – 10 (1 being the lowest, 10 being the highest).
The Quality Score calculating method has been constantly changing over the years. One of the first algorithms was simply your Click through Rate (CTR) multiplied by your Maximum Cost per Click (CPC).
CTR x CPC = Quality Score
This has become more and more complex over the years and only Google know the actual calculation that they now use.
However, we are aware of some of the major contributing factors that will determine your score:
Google openly informs advertisers whether their keyword has achieved a good score within the Google AdWords interface. Simply hover over the callout bubble within the ‘Status’ column in the Keywords tab and you will be returned with the following popup box.
The Score Definitions
1 – 3 Poor
Keywords with a score of 1 – 3 need urgent attention and should be improved on or removed from your campaign.
4 – 7 OK
Keywords with a score of 4 – 7 are deemed suitable candidates to be advertising on Google but can still be approved on. Keywords with a score of 4 or 5 should be monitored closely to make sure that their score does not drop.
8 – 10 Great
Keywords with a score of 8 – 10 should be working very well for your campaign. Remember, there is no such thing as perfect so there will always be ways to improve on your score.
Stay tuned for the next blog in the series – The Benefits of a Good Quality Score.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.
When we think of reality headsets, our immediate thoughts go to viewing the world in a virtual reality (VR) from wherever we are in the world. Whether that be your own living room, office or business, VR headsets allow you to transport yourself into a completely different environment and immerse yourself in that world.
This is what makes HoloLens different.