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There are many ways you can improve your Google AdWords campaign but using negative keywords effectively should be high on your list of priorities, particularly if you have no plans to out-source your pay per click to a professional search marketing agency such as Koozai.
One of the most powerful, yet under-utilised, techniques to use is that of negative keywords. A negative keyword, what on earth is that? Well, simply put it’s a word or phrase that when used will prevent your advert from showing if used in conjunction with another word or phrase that appears in your campaign.
For example, let’s say you sell blue widgets and you’re using a combination of match types to get the maximum exposure for this product. However, your keyword research has thrown up that there is a lot of searches for ‘used blue widgets‘. In this example, you would add the word ‘used‘ as a negative.
Although important with both broad and phrase matches, with Google’s synonym replacement on broad matches, it is imperative that anybody running an AdWords campaign has performed thorough keyword research to identify as many negative keywords as possible. Failure to do so will mean a poorly performing campaign costing far more than it need.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.