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Is Your Yahoo PPC Budget Disappearing Faster Than Before?

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Yahoo has recently updated the terms and conditions of its pay per click (PPC) advertising program to allow it to optimise your account.

I’m not going to repeat what has already been written on this topic but if you’re a Yahoo Search Marketing PPC client, it would be in your interest to read this summary from Econsultancy:

Is Yahoo’s proactive account ‘optimization’ legal?

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