Yahoo has recently updated the terms and conditions of its pay per click (PPC) advertising program to allow it to optimise your account.
I’m not going to repeat what has already been written on this topic but if you’re a Yahoo Search Marketing PPC client, it would be in your interest to read this summary from Econsultancy:
Is Yahoo’s proactive account ‘optimization’ legal?
Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
What do you think?