We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Lucy Griffiths

Improve Your Landing Page Quality Score, Save Money!

4th Dec 2008 Paid Search, Google AdWords 1 minute to read

If you’re a Google AdWords advertiser, you’ve no doubt been affected in some way by Google’s Quality Score. This is the system within AdWords that rates a keyword “great”, “OK” or “poor”.

It is calculated using your keyword’s Click through Rate, the relevance of your ad copy and your landing page, i.e. the page that a searcher is taken to when clicking on one of your adverts.

What you may not appreciate is that having a poor quality score can cost you more than just pride. Those AdWords advertisers who create highly targeted campaigns benefit not only by higher conversion rates but they will also typically pay less for the click in the first place.

If you’re running your own AdWords campaign and it is littered with keywords flagged as “poor” it really is in your best interest to try and remedy the situation. This could mean deleting the keyword if you conclude that it is not appropriate or redesigning your landing page (or creating a new one) to improve the relevancy.

Google’s quality scoring system isn’t perfect and can sometimes leave even experienced AdWords users scratching their heads but to ignore it and do knowing is sure to end up costing you.

For more on this, watch Google’s introductory video on Quality Scores:

Google AdWords Quality Score Video

Share this post

What do you think?

  • aspect-ratio
    Dan Rice

    What is the Difference Between Owned, Earned and Paid Media

    Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.

    (more…)

    Dan Rice
    @iamdanrice
    16th Aug 2018
    Content Marketing
  • aspect-ratio site-speed-blog
    Ross Momtahan

    A Guide To Page Speed Metrics

    Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.

    With Google’s site speed update being rolled out to all users on July 9th, now is the time to audit your site speed if you haven’t done it for a while. (more…)

    Ross Momtahan
    20th Jul 2018
    SEO

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.