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If you’re a Google AdWords advertiser, you’ve no doubt been affected in some way by Google’s Quality Score. This is the system within AdWords that rates a keyword “great”, “OK” or “poor”.
It is calculated using your keyword’s Click through Rate, the relevance of your ad copy and your landing page, i.e. the page that a searcher is taken to when clicking on one of your adverts.
What you may not appreciate is that having a poor quality score can cost you more than just pride. Those AdWords advertisers who create highly targeted campaigns benefit not only by higher conversion rates but they will also typically pay less for the click in the first place.
If you’re running your own AdWords campaign and it is littered with keywords flagged as “poor” it really is in your best interest to try and remedy the situation. This could mean deleting the keyword if you conclude that it is not appropriate or redesigning your landing page (or creating a new one) to improve the relevancy.
Google’s quality scoring system isn’t perfect and can sometimes leave even experienced AdWords users scratching their heads but to ignore it and do knowing is sure to end up costing you.
For more on this, watch Google’s introductory video on Quality Scores:
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.