We love digital - Call
0330 353 0300Circle Info
and say hello - Mon - Fri, 9am - 5pm

Call 0330 353 0300Circle Info

Lucy Griffiths

Improve Your Landing Page Quality Score, Save Money!

4th Dec 2008 PPC Blog, Google AdWords 1 minute to read

If you’re a Google AdWords advertiser, you’ve no doubt been affected in some way by Google’s Quality Score. This is the system within AdWords that rates a keyword “great”, “OK” or “poor”.

It is calculated using your keyword’s Click through Rate, the relevance of your ad copy and your landing page, i.e. the page that a searcher is taken to when clicking on one of your adverts.

What you may not appreciate is that having a poor quality score can cost you more than just pride. Those AdWords advertisers who create highly targeted campaigns benefit not only by higher conversion rates but they will also typically pay less for the click in the first place.

If you’re running your own AdWords campaign and it is littered with keywords flagged as “poor” it really is in your best interest to try and remedy the situation. This could mean deleting the keyword if you conclude that it is not appropriate or redesigning your landing page (or creating a new one) to improve the relevancy.

Google’s quality scoring system isn’t perfect and can sometimes leave even experienced AdWords users scratching their heads but to ignore it and do knowing is sure to end up costing you.

For more on this, watch Google’s introductory video on Quality Scores:

Google AdWords Quality Score Video

Share this post

Free Digital Clarity Call

Need some expert help to uncover what’s holding your digital marketing back? Let us show you for free!

What do you think?

aspect-ratio
Stacey Cavagnetto

How to Create a Useful Infographic in 2021

Stacey Cavagnetto
26th Jul 2021
Content Marketing Blog
aspect-ratio
Stacey Cavagnetto

An Olympic Challenge – A Report on the Top Searched for Sports Across the Globe

Stacey Cavagnetto
22nd Jul 2021
Digital PR Blog

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross