Koozai > Blog > How Does Google AdWords Work? – Infographic

How Does Google AdWords Work? – Infographic

| Less than a minute to read

If you’re new to Google AdWords or are considering a PPC campaign for your website, there is a lot to get your head around. What is a Quality Score? How much should you bid for keywords? How do you know if you’re targeting the right terms. It’s not easy.

So to explain the process a little better, here’s a useful infographic from WordStream; outlining how it all works and providing a straightforward definition for a few of the acronyms and other jargon used in Paid Search.

 

© 2011 WordStream – a certified AdWords partner.

Learn about our Pay Per Click Management Services.

Leave a Reply

Your email address will not be published. Required fields are marked *

aspect-ratio
Hospitality
Sophie Roberts

How is AI Transforming Hospitality Marketing?

Sophie Roberts
@hospitalitysoph
16th May 2025
SEO Blog
aspect-ratio
Fox in glasses using Google Search AI Max
Steve Harris

Google AI Max for Search: A Game-Changer or a Gamble? 

Steve Harris
14th May 2025
SEO Blog
aspect-ratio
Light up hands shaking
Hannah Maitland

Why do Some Clients Have Better Success With an Agency Over Another?

Hannah Maitland
13th May 2025
Marketing Strategy
aspect-ratio
Graph showing a massive drop in Traffic
Kelly-Anne Crean

Why is my Website Traffic Dropping?

Kelly-Anne Crean
12th May 2025
SEO Blog

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget – it’s free, so why haven’t you signed up already?