We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Stephen Logan

How Does Google AdWords Work? – Infographic

17th Nov 2011 Paid Search, Google AdWords Less than a minute to read


If you’re new to Google AdWords or are considering a PPC campaign for your website, there is a lot to get your head around. What is a Quality Score? How much should you bid for keywords? How do you know if you’re targeting the right terms. It’s not easy.

So to explain the process a little better, here’s a useful infographic from WordStream; outlining how it all works and providing a straightforward definition for a few of the acronyms and other jargon used in Paid Search.

What is Google AdWords? [ infographic ]

© 2011 WordStream – a certified AdWords partner.

Learn about our Pay Per Click Management Services.

Share this post

Stephen Logan
About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

Free Whitepaper AdWords PPC Beginner’s Guide

What do you think?

  • aspect-ratio
    Cat Birch

    Koozai Launches Free Breakfast & Learn Events

    We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.
    (more…)

    Cat Birch
    @MissCatBirch
    25th May 2017
    News
  • aspect-ratio
    Cat Birch

    Marcus Knight Speaking at SMX London 2017

    SMX London 2017 is one of the biggest search marketing conferences in the world, and it takes place on 23rd and 24th May. We are very pleased to announce that our very own Marcus Knight, will be speaking at this industry-leading event.

    (more…)

    Cat Birch
    @MissCatBirch
    11th May 2017
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?