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How Does Google AdWords Work? – Infographic
If you’re new to Google AdWords or are considering a PPC campaign for your website, there is a lot to get your head around. What is a Quality Score? How much should you bid for keywords? How do you know if you’re targeting the right terms. It’s not easy.
So to explain the process a little better, here’s a useful infographic from WordStream; outlining how it all works and providing a straightforward definition for a few of the acronyms and other jargon used in Paid Search.
![What is Google AdWords? [ infographic ]](http://www.wordstream.com/images/what-is-google-adwords.jpg)
© 2011 WordStream – a certified AdWords partner.
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About the author
Stephen Logan
Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.
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Marcus Knight Speaking at SMX London 2017
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What do you think?