We love digital - Call
03332 207 677Circle Info
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677Circle Info

Neil Kerr

Do You Suspect Click Fraud? Here’s a Simple Solution…

26th Sep 2008 Paid Search, Google AdWords, Paid Search 1 minute to read

We recently had reason to suspect that one of our client’s Pay per Click campaigns was being targeted by one of their competitors. We suspected that they were clicking the ads to try and use up the daily budget early in the day. The trouble was how to identify who was clicking the Ads.There are many expensive Click Fraud solutions available but we found a simple and free way of checking who was clicking the ads by using Statcounter.

By putting the Statcounter code on the website pages we were able to easily see the IP addresses of the clickers. This clearly showed that two Competitors were in fact clicking the ads. We then forwarded our findings to Google and hope this will result in a refund for our AdWords client.

Whilst click fraud is on the decline, it is still something that anyone who engages in paid search needs to be aware of. There is big business in draining competitors’ daily budgets, which is what makes it such an attractive concept to unscrupulous types.

It is for this reason that you have to be vigilant with your PPC campaigns. Unlike other elements of search engine marketing, paid search requires constant attention. Not only do you have to optimise campaigns to ensure you are achieving a decent ROI, but you also have to look out for this kind of irregular activity.

This is why many companies choose to outsource their paid search to a professional Pay per Click company. Whilst it will invariably cost you money on top of your usual bids, it could also help you to get the most out of your campaigns and cut click fraud out at source.

But to reiterate, if you do suspect that your ads may be subject to click fraud, follow the steps above and report it. The sooner you are able to identify the problem and pass on your concerns, the sooner it will all be sorted.

Share this post

Getting Your Business Back On Track In 2020

New Koozai Guide To Get Your Business Back On Track!

17 Comments

What do you think?

aspect-ratio
Sophie Roberts

Tapping Into Events: The Perfect Strategy For Content Creation

Sophie Roberts
@hospitalitysoph
21st Sep 2020
Content Marketing
aspect-ratio
First Click Vs Last Click Attribution In Google Analitycs And Google Ads
Daria Kolowca

First Click Vs Last Click Attribution In Google Analitycs And Google Ads

Daria Kolowca
18th Sep 2020
Analytics

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • This field is for validation purposes and should be left unchanged.

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross