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Facebook vs Google Display Network – Infographic
If you’re new to display advertising, or even if you’re well versed in the field, you may well have been wondering what the relative merits of Facebook and Google’s display network are. Well, wonder no more; below you will find a comprehensive infographic from Wordstream, including head-to-head comparisons in all major categories – such as performance and targeting options.
![Facebook vs. Google Display Advertising - Comparing the value of the world's largest advertising venues. [INFOGRAPHIC]](http://www.wordstream.com/images/facebook-vs-google-display-network.png)
© WordStream, an AdWords partner.
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Really nice infographic. Good job! Very useful for customers with so much questions about the 2 network
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Attribution 101: Google Analytics and AdWords
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
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Why Bing is a Valuable Paid Media Platform
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
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