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Over 95 Winning Paid Search Tactics From 16 Industry Professionals
For our fifth Koozchat we returned to our original topic of Paid Search to take a look at the best PPC tactics. This included a look at how PPC can help SEO, budget advice, an analysis of Enhanced Campaigns and feedback on Ad Extensions and Bid Automation. You can find everyone’s tips below.
You may also find useful our whitepapers on Google AdWords and the Display Network.
A big thank you to everyone who took part:
Anna Lewis
Dan Barker
Daniel Sobey-Harker
Dean Marsden
Emma North
Gemma Holloway
Jim Seward
Melanie Dorlan
Michael Taggart
Mike Essex
Oliver Ewbank
Rob Arkell
Steve Morgan
SpyFu
Tara West
Tariq Ahmed
For our next Koozchat we will be chatting about effective SEO research. You can find out more by following us on @Koozai.
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About the author
Mike Essex
Mike Essex specialises in digital marketing and everything search. A recent project of Mike’s was featured on BBC News, Radio 5Live and the Times here in the UK, whilst also featuring on USA Today and ABC News in the US. He will be writing throughout the month about digital marketing and much more...
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