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Over 95 Winning Paid Search Tactics From 16 Industry Professionals
For our fifth Koozchat we returned to our original topic of Paid Search to take a look at the best PPC tactics. This included a look at how PPC can help SEO, budget advice, an analysis of Enhanced Campaigns and feedback on Ad Extensions and Bid Automation. You can find everyone’s tips below.
You may also find useful our whitepapers on Google AdWords and the Display Network.
A big thank you to everyone who took part:
Anna Lewis
Dan Barker
Daniel Sobey-Harker
Dean Marsden
Emma North
Gemma Holloway
Jim Seward
Melanie Dorlan
Michael Taggart
Mike Essex
Oliver Ewbank
Rob Arkell
Steve Morgan
SpyFu
Tara West
Tariq Ahmed
For our next Koozchat we will be chatting about effective SEO research. You can find out more by following us on @Koozai.
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How To Use ‘Answer The Public’ In Your Content Strategy
A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.
But how do you find out which questions your audience needs answers to?
At Koozai, one of our starting points tends to be Answer the Public. (more…)
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What Is The Difference Between Digital PR And Traditional PR?
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)
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