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For our fifth Koozchat we returned to our original topic of Paid Search to take a look at the best PPC tactics. This included a look at how PPC can help SEO, budget advice, an analysis of Enhanced Campaigns and feedback on Ad Extensions and Bid Automation. You can find everyone’s tips below.
A big thank you to everyone who took part:
For our next Koozchat we will be chatting about effective SEO research. You can find out more by following us on @Koozai.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.