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Probably one of the sessions at SMX with the most content, four brilliant brains quickly covered the tools that they use. Here’s the majority of what was said during the presentation!
What tools used for on page analysis:
Screaming frog to crawl and see info per URL
Scraper for chrome
Httpfox for response codes
Page speed plugin
Keyword research tools:
Yahoo clues: for demographic data
Keyword eye: keywords based on site content
Scrapebox: black and white hat tool for long tail keywords
Seogadget Api tool
Gofish: twitter scraper based on keywords to find content and people
SEO gadget google docs tool content generator
Facebook recommendation demo, in Api you can put a domain in and see the popular content on that site
Seotools for excel, scraping SEO information in to excel
Import XML to google docs
Actionable info from a link profile
Link research tools
Search metrics essential
Keyword level demographics
Facebook Api data combined with search referrers gives you the above
Track social network users are logged in to
Google Analytics debugger tool
Identifying Personas to target
Facebook ad creator
Doubleclick ad planner
Noob guide to link building
6 month guide to link building
Pool twitter followers and see who is not linking to you by using link analysis tools such as Simply measured, majestic or ahrefs
Google public data
Visualisation of data
Link data sources
Broken link index by iacquire
See tom critchlows post about this
Open graph helper
Wirify for wire frame
Link building tools
Outreachr bulk domain check tool
Knowem to figure our username stalking, find contacts
Mentionmapp, find who talks to who
Ontolo for link prospecting
managewp.com for multiple WordPress site management
Most important tool
Tools to track, analyse and combining tools
Dixon used to think it was a bad idea to track ranks, instead he thought it was more important to check sales and traffic. Rank tracking needs context, you need to track others not just yourself. Track things continually so that when an algorithm update happens you have before and after data.
There are a lot of problems with rank tracking, so much is changing and there are now a lot of elements on the search engine results pages (SERPS). Location is also a key factor to consider when tracking ranks. Most rank tracking systems focus on one country alone which doesn’t work very well if it’s not the country you want to analyse. Local results are also something to consider whether you want to track it or not.
Track lots of sites’ ranks, in and out of your vertical. This helps you get context for what’s happening.
Always track rankings over time.
When viewing a graph over time you can then see when things go wrong.
Dixon recommends using a tool that has good support, is the main product of the company and can be white labelled.
Tracking your site data
Think about Google Analytics alternatives:
Yahoo web Analytics
Piwik (open source, free, keep your own data in your own servers)
Domain and algo analysis
Sem rush, lots of interesting information, works best for big sites, very fast, including ranking data, keywords, search volumes, keyword suggestions, traffic shares and volumes.
Google custom search engines, take a list of winners and losers of an algo update and create a custom search engine for each. Have a browse through the winners and losers to see what the differences are and what google might like/dislike.
AnalyticsSEO, good for managing priorities in your search marketing strategy.
SEOlytics, keyword visibility across all target keywords,
1hydra, view your keywords in groups based on business needs or website structure, analyse good v bad performance, very good visual representation of data
Keyword research and competitiveness tools:
Keyword spy, it’s like SEM Rush but it handles a lot of countries, competition data, keyword and domain information
How to date a share mock ups online?
Mockinbird, easy collaboration, easy wire framing, free.
Test responsiveness of your site?
Screenfly, out your URL in and select the device to see how your website looks, check everything looks right and your call to actions are clear.
How to manage local SEO?
Manage multiple locations, citations, competition etc with Get Me Listed. All the information in one place.
Who is linking to your competitors but not you?
AuthorCrawler, Tom Anthony from distilled built this, put a URL in and see which author tags are linking to you, check its people who actually write for you, check who is writing for other sites.
How are your competitors ranking?
LinkDetective, shows typical list of links sites have, but breaks links down by the type so you can easily analyse algorithm updates potential impact on your site and understand your link profile better.
How do you know when someone links to you?
MajesticSEO, daily update
Linkstant, tells you almost instantly who is linking to you, by text or email. Also see what the anchor text is and other insightful information.
How to track links you share in social networks?
Faveous, shows everything you share across social networks, like a bookmark tool for your social shares. Also has a public profile so you can see typical links of others in your industry.
What is your industry leaders most popular tweet?
Favstar, see which tweet is most RT’d by someone.
Automating social tasks?
Ifttt, easily subscribe to things that others post when you’re on a mobile device, be creative on the tool, it has it’s own search engine so you can look for things to follow.
Who is contacting you for a link?
How to easily track a massive amount of keywords?
Authority labs, white label reports, add keyword once then add all the domains you want to track, good for tracking many domains, check trends over time.
What am I going to do with so many tools?
Use them wisely, work out which ones really solve the problems you have. Find what works for you.
A good marketer never blames his tools
Use tools to help you solve a problem, improve efficiency, and find information.
How would you deal with an unnatural link warning? Use tools such as:
excel, compare sites link data
Socialmention, free tool to see what mentions a keyword or brand name has received. It checks forty to fifty different sites. Collect this data and put it in excel, categorise it and organise it using vlookup, create a graph to compare yourself against competitors.
Also find top influencers across different networks, see if they’re linking or not.
You can even see a timeline of tweets about what you’re looking at, look for peaks in social mentions and jump on the bandwagon.
Efficiency is very important, save time, save resources.
FREE Daily tools for SEO crawls:
Microsoft SEO tool kit
Don’t try going through a site manually. Site audits need these sort of crawling tools.
Identify broken links, canonical URL errors, internal links.
Use Microsoft SEO tool kit to see what pages link to each URL and what the anchor text is to that.
Analytics canvas, collate the Analytics data from a large number of sites.
Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.